The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
For 2021, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
30
45
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rank
Agency Rankings
Points
51
another design / Guangzhou
3
52
Arts & Letters Creative Co. / Richmond
3
53
Barkley
3
54
BBH / New York
3
55
BBH / Singapore
3
56
CENTER / Brooklyn
3
57
Centre Design / Zhongshan City, Guangdong Province
3
58
Champions Design / New York
3
59
Cheil / Hong Kong
3
60
Conquistadors / New York
3
61
DADADA Studio / Rosencrantz & Guildenstern
3
62
DDB / Chicago
3
63
Dentsu Inc. / Tokyo
3
64
drawrope / Iwakura
3
65
Droga5 / New York
3
66
DUKE Advertising (Pty) Ltd / Cape Town
3
67
ESTABLISHED / New York
3
68
FCB / New York
3
69
FCB Health Network / New York
3
70
Firstborn
3
71
Forsman & Bodenfors / Göteborg
3
72
Goodby Silverstein & Partners / San Francisco
3
73
Havas Middle East / Dubai
3
74
Heaven&Hell / Shanghai
3
75
INNOCEAN / Seoul
3
76
INNOCEAN Worldwide Europe / Berlin
3
77
Isobar / Melbourne
3
78
iyamadesign inc. / Tokyo
3
79
Kin / New York
3
80
L3 Branding / Beijing
3
81
la red GmbH / Berlin
3
82
Magpie Studio / London
3
83
McCann / Duesseldorf
3
84
Mojo Supermarket
3
85
Mother Design / New York
3
86
MullenLowe / US
3
87
Nanjing Han Qing Tang Design / Nanjing
3
88
Ogilvy UK / London
3
89
One Darnley Road
3
90
One Plus Partnership Limited / Hong Kong
3
91
phenomenon
3
92
Pocket Rocket Agency / Minsk
3
93
Preacher / Austin
3
94
Publicis / Montréal
3
95
R/GA / London
3
96
Scandinavian Design Group / Oslo
3
97
SERVICEPLAN GERMANY / Munich
3
98
Shanghai Tian Yu Kong Advertising Agency / Shanghai
3
99
Sid Lee / Montreal
3
100
Sunday Afternoon / New York
3