The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Agency Rankings

Points

1

AMV BBDO / London

410

2

FCB / New York

242.50

3

McCann / New York

186

4

Area 23, An FCB Health Network Company / New York

122

5

DDB / Chicago

110.65

6

Droga5 / New York

105

7

Translation / Brooklyn

100

8

DDB Group Germany / Berlin

92

9

Wieden+Kennedy / Portland

80

10

Publicis Italy / Milan

79.50

11

Rethink / Toronto/Montreal/Vancouver

75

12

Saatchi & Saatchi / New York

71.75

13

BBDO / New York

70.50

14

FCB / Chicago

69.47

15

Edelman / New York

69.33

16

TBWA\Media Arts Lab / Los Angeles

69

17

FCB Inferno / London

68

18

We Believers / New York

61

19

The Bloc / New York

59

20

BBH / New York

58

21

McCann Health / New York

56

22

BBDO Group Germany GmbH

52

23

R/GA California / San Francisco

52

24

Havas Turkey / İstanbul

50

25

360i / New York

48.50

26

Impact BBDO / Dubai

47

27

BETC / Paris

45.50

28

Ogilvy UK / London

45.50

29

the community / Miami

45.50

30

VaynerMedia / New York

42.33

31

MullenLowe / New York

41

32

Ogilvy / Toronto

39.50

33

Ogilvy / Hong Kong

39

34

Ogilvy Pakistan / Islamabad

39

35

MullenLowe SSP3 / Bogotá

34

36

Wunderman Thompson / Paris

33.50

37

R/GA / New York

33

38

Ogilvy Poland / Warsaw

32

39

Herd MSL / Australia

31.50

40

Saatchi & Saatchi / Australia

31.50

41

Hakuhodo Indonesia / Jakarta

30

42

Jones Knowles Ritchie / New York

30

43

Ogilvy Colombia / Bogotá

30

44

Current Global / Chicago

28.47

45

FCBX / Chicago

27.97

46

BBH / Singapore

25.50

47

FCB&FiRe / Madrid

23

48

Promise / Johannesburg

22

49

VMLY&R / Dubai

22

50

Goodby Silverstein & Partners / San Francisco

21

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