The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

Herd MSL / Australia

67.50

2

Saatchi & Saatchi / Australia

67.50

3

MullenLowe SSP3 / Bogotá

48

4

FCB / New York

46.50

5

Saatchi & Saatchi / New York

45.75

6

FCB Inferno / London

45

7

McCann / New York

45

8

VaynerMedia / New York

45

9

We Believers / New York

45

10

BETC / Paris

33

11

Ogilvy UK / London

28.50

12

GUT Agency / Miami

24

13

R/GA California / San Francisco

24

14

Ogilvy / Toronto

22.50

15

DDB Group Germany / Berlin

21

16

Grey Argentina / Buenos Aires

21

17

BBH / New York

12

18

Happiness / an FCB alliance / Brussels

12

19

LOLA MullenLowe / Madrid

12

20

TBWA\Media Arts Lab / Los Angeles

12

21

BLISS / Saigon

10.50

22

Verve / Thailand

10.50

23

Wunderman Thompson / Thailand

10.50

24

DAVID / Buenos Aires

9

25

GUT Agency / Buenos Aires

9

26

Ogilvy Colombia / Bogotá

9

27

Ogilvy Pakistan / Islamabad

9

28

Publicis Conseil / Paris

9

29

Publicis Italy / Milan

9

30

Publicis WW / Mexico

9

31

Rethink / Toronto/Montreal/Vancouver

9

32

SOKO / São Paulo

9

33

R/GA / New York

7.50

34

BBDO / New York

6

35

Leo Burnett / Chicago

6

36

MullenLowe / US

6

37

DAVID / Miami

4.50

38

DDB / Chicago

4

39

BBDO Group Germany GmbH

3

40

BBH / Singapore

3

41

BETC HAVAS / São Paulo

3

42

Buzzman / Paris

3

43

CHE Proximity / Australia

3

44

Colenso BBDO / New Zealand

3

45

DAVID / São Paulo

3

46

dentsu ACHTUNG! / Amserdam

3

47

Dieste, Inc. / Dallas

3

48

FCB&FiRe / Madrid

3

49

fischerAppelt / Philipp und Keuntje

3

50

Impact BBDO / Dubai

3

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