The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

McCann Health / New York

135

2

AMV BBDO / London

72

3

Area 23, An FCB Health Network Company / New York

69

4

McCann / New York

45

5

ROSA PARIS

45

6

The Bloc / New York

39

7

DDB Aotearoa New Zealand / Auckland

21

8

Ogilvy / Mumbai

21

9

fischerAppelt / Philipp und Keuntje

13.50

10

fischerAppelt, relations / Hamburg

10.50

11

Chemistry / Atlanta

9

12

FCB/SIX / Toronto

9

13

Ogilvy Pakistan / Islamabad

9

14

Alto / New York

6

15

Pages BBDO / Santo Domingo

6

16

BETC / Paris

4.50

17

DAVID / Miami

4.50

18

Luckie / Atlanta & Birmingham

4.50

19

MKE Communications / Atlanta

4.50

20

Ogilvy / Toronto

4.50

21

Ogilvy UK / London

4.50

22

Wunderman Thompson / Paris

4.50

23

Amber China / Shanghai

3

24

Cheil Worldwide / Seoul

3

25

Cossette / Montreal

3

26

Droga5 / New York

3

27

Edelman Canada / Toronto

3

28

Forsman & Bodenfors / Göteborg

3

29

Forsman & Bodenfors / Toronto

3

30

Havas Sports & Entertainment / Puteaux

3

31

Innocean Worldwide / Seoul

3

32

Mekanism / New York

3

33

Ogilvy / Barcelona

3

34

Ogilvy / Shanghai

3

35

Ogilvy Colombia / Bogotá

3

36

Public Inc. / Toronto

3

37

Rethink / Toronto/Montreal/Vancouver

3

38

Rothco, Part of Accenture Interactive / Dublin

3

39

Saatchi & Saatchi / Rome

3

40

Saatchi & Saatchi Wellness / New York

3

41

SERVICEPLAN / COURBEVOIE

3

42

Tech and Soul / São Paulo

3

43

VMLY&R / New York

3

44

VMLY&R Mexico / Mexico City

3

45

BLISS / Saigon

1.50

46

FCB / Chicago

1.50

47

FCB / New York

1.50

48

Happiness / an FCB alliance / Brussels

1.50

49

Magna / Johannesburg

1.50

50

McCann / Lima

1.50

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