The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
1
AMV BBDO / London
1230
2
DDB Group Germany / Berlin
276
3
Publicis Italy / Milan
238.50
4
FCB Inferno / London
204
5
BBDO Group Germany GmbH
156
6
BETC / Paris
136.50
7
Ogilvy UK / London
136.50
8
Wunderman Thompson / Paris
100.50
9
Ogilvy Poland / Warsaw
96
10
FCB&FiRe / Madrid
69
11
Rothco, Part of Accenture Interactive / Dublin
63
12
Havas / London
61.50
13
Stendahls / Goteborg
60
14
fischerAppelt / Philipp und Keuntje
55.50
15
Droga5 / London
54
16
Havas Sports & Entertainment / Puteaux
54
17
DAVID / Madrid
52.50
18
ROSA PARIS
48
19
FARM / Stockholm
45
20
Neue Design Studio / Oslo
45
21
fischerAppelt / Hamburg
43.50
22
NORD DDB / Stockholm
42
23
Forsman & Bodenfors / Göteborg
39
24
AKQA / Stockholm
34
25
Universal Design Studio / London
33
26
DDB / Paris
30
27
Åkestam Holst NoA / Stockholm
27
28
Buzzman / Paris
27
29
Publicis Conseil / Paris
27
30
Wikberg & Frisk / Stockholm
27
31
72andSunny / Amsterdam
24
32
Abby Priest / Stockholm
24
33
Hjaltelin Stahl / Copenhagen
24
34
LOLA MullenLowe / Madrid
24
35
SERVICEPLAN GERMANY / Munich
24
36
TBWA\Media Arts Lab / London
24
37
Kolle Rebbe GmbH / Hamburg
21
38
The&Partnership / London
21
39
BBDO / Moscow
18
40
HEREZIE / PARIS
18
41
The Gate / London
18
42
WMC Grey / Prague
18
43
Happiness / an FCB alliance / Brussels
16.50
44
INNOCEAN Worldwide Europe / Berlin
15
45
Havas Germany / Duesseldorf
12
46
Lucky Generals / London
12
47
White Rabbit / Budapest
12
48
Publicis / Latvia
10.50
49
adam&eveDDB / London
9
50
Cheil / Spain
9
