The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Agency Rankings

Points

1

Ogilvy / Hong Kong

39

2

Ogilvy Pakistan / Islamabad

39

3

Herd MSL / Australia

31.50

4

Saatchi & Saatchi / Australia

31.50

5

Hakuhodo Indonesia / Jakarta

30

6

BBH / Singapore

25.50

7

Clemenger BBDO / Sydney

15

8

Cheil / Hong Kong

13

9

CHE Proximity / Australia

11.50

10

MSL New Zealand / Auckland

9

11

Ogilvy / Mumbai

9

12

Saatchi & Saatchi New Zealand / Auckland

9

13

DDB Aotearoa New Zealand / Auckland

8

14

Cheil Worldwide / Seoul

7

15

Dentsu Inc. / Tokyo

6.50

16

Special Group / New Zealand

5.50

17

Verve / Thailand

5.50

18

Wunderman Thompson / Thailand

5.50

19

BLISS / Saigon

5

20

Geometry Ogilvy Japan / Tokyo

5

21

TBWA\Media Arts Lab / Shanghai

5

22

Special Group / Australia

4.50

23

Amber China / Shanghai

4

24

DENTSU REDDER VIETNAM / Ho Chi Minh City

4

25

Eleven PR / Sydney

4

26

TBWA / Sydney

4

27

Ogilvy Australia / Sydney

3.50

28

Ogilvy PR / Sydney

3.50

29

Zeno Group / Singapore

3.50

30

BBDO Guerrero / Makati City

3

31

Bounce Creative / Seoul

3

32

Dentsu Impact / India

3

33

Innocean Worldwide / Seoul

3

34

Ogilvy / Singapore

3

35

TBWA\HAKUHODO Inc. / Tokyo

3

36

TBWA\Santiago Mangada Puno / Makati City

3

37

Wunderman Thompson / India

3

38

GIGIL / Manila

2

39

Heaven&Hell / Shanghai

2

40

iyamadesign inc. / Tokyo

2

41

Ogilvy / Beijing

2

42

Ogilvy / Shanghai

2

43

Ogilvy Australia / Melbourne

2

44

OUWN / Tokyo

2

45

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

2

46

Thinkerbell / Melbourne

1.50

47

Anomaly / Shanghai

1

48

another design / Guangzhou

1

49

Centre Design / Zhongshan City, Guangdong Province

1

50

Clemenger BBDO / Melbourne

1

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