The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
For 2021, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
30
45
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rank
Agency Rankings
Points
1
FCB / New York
727.50
2
McCann / New York
558
3
Area 23, An FCB Health Network Company / New York
354
4
DDB / Chicago
332
5
Droga5 / New York
315
6
Translation / Brooklyn
300
7
Wieden+Kennedy / Portland
240
8
Saatchi & Saatchi / New York
215.25
9
BBDO / New York
211.50
10
FCB / Chicago
208.50
11
Edelman / New York
207
12
TBWA\Media Arts Lab / Los Angeles
207
13
We Believers / New York
183
14
The Bloc / New York
177
15
BBH / New York
174
16
McCann Health / New York
168
17
R/GA California / San Francisco
156
18
360i / New York
145.50
19
the community / Miami
136.50
20
VaynerMedia / New York
127
21
MullenLowe / New York
123
22
R/GA / New York
99
23
Jones Knowles Ritchie / New York
90
24
Current Global / Chicago
85.50
25
FCBX / Chicago
84
26
Goodby Silverstein & Partners / San Francisco
63
27
DAVID / Miami
60
28
COLLINS / San Francisco
48
29
FIG
48
30
Ogilvy / Chicago
48
31
GUT Agency / Miami
45
32
L&C / New York
45
33
TBWA\Chiat\Day / New York
45
34
dentsumcgarrybowen / New York
36
35
Momentum Worldwide / New York
35.25
36
Leo Burnett / Chicago
33
37
PSOne / New York
30
38
22Squared / Atlanta
27
39
Publicis / New York
25.50
40
72andSunny / Los Angeles
24
41
MRM / Detroit
24
42
Alma DDB / Miami
23
43
Venables Bell + Partners
21
44
ICF Next
20
45
VMLY&R / Kansas City
19.50
46
Ketchum / Chicago
16.50
47
72andSunny / New York
15
48
The Narrative Group
13.50
49
Wieden+Kennedy / New York
13.50
50
Big Family Table / Los Angeles
12
