The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
101
Publicis Conseil / Paris
27
102
Saatchi & Saatchi New Zealand / Auckland
27
103
Wikberg & Frisk / Stockholm
27
104
DAVID / São Paulo
25.50
105
MullenLowe MENA FZ LLC / Dubai
25.50
106
Publicis / New York
25.50
107
72andSunny / Amsterdam
24
108
72andSunny / Los Angeles
24
109
Abby Priest / Stockholm
24
110
DDB Aotearoa New Zealand / Auckland
24
111
Hjaltelin Stahl / Copenhagen
24
112
LOLA MullenLowe / Madrid
24
113
MRM / Detroit
24
114
SERVICEPLAN GERMANY / Munich
24
115
TBWA\Media Arts Lab / London
24
116
Alma DDB / Miami
23
117
Cheil Worldwide / Seoul
21
118
Kolle Rebbe GmbH / Hamburg
21
119
Publicis WW / Mexico
21
120
The&Partnership / London
21
121
Venables Bell + Partners
21
122
ICF Next
20
123
Dentsu Inc. / Tokyo
19.50
124
VMLY&R / Kansas City
19.50
125
BBDO / Moscow
18
126
HEREZIE / PARIS
18
127
Leo Burnett / Toronto
18
128
TBWA\RAAD / Dubai
18
129
The Gate / London
18
130
WMC Grey / Prague
18
131
Happiness / an FCB alliance / Brussels
16.50
132
Ketchum / Chicago
16.50
133
Special / Auckland
16.50
134
Verve / Thailand
16.50
135
Wunderman Thompson / Thailand
16.50
136
72andSunny / New York
15
137
BETC HAVAS / São Paulo
15
138
BLISS / Saigon
15
139
Geometry Ogilvy Japan / Tokyo
15
140
INNOCEAN Worldwide Europe / Berlin
15
141
lg2 / Toronto
15
142
TBWA\Media Arts Lab / Shanghai
15
143
McCann / Lima
13.50
144
Special / Sydney
13.50
145
The Narrative Group
13.50
146
Wieden+Kennedy / New York
13.50
147
Amber China / Shanghai
12
148
Big Family Table / Los Angeles
12
149
CALLEN
12
150
Cheil Central America / Panama
12