The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

AMV BBDO / London

1230

2

FCB / New York

727.50

3

McCann / New York

558

4

Area 23, An FCB Health Network Company / New York

354

5

DDB / Chicago

332

6

Droga5 / New York

315

7

Translation / Brooklyn

300

8

DDB Group Germany / Berlin

276

9

Wieden+Kennedy / Portland

240

10

Publicis Italy / Milan

238.50

11

Rethink / Toronto/Montreal/Vancouver

225

12

Saatchi & Saatchi / New York

215.25

13

BBDO / New York

211.50

14

FCB / Chicago

208.50

15

Edelman / New York

208

16

TBWA\Media Arts Lab / Los Angeles

207

17

FCB Inferno / London

204

18

We Believers / New York

183

19

The Bloc / New York

177

20

BBH / New York

174

21

McCann Health / New York

168

22

BBDO Group Germany GmbH

156

23

R/GA California / San Francisco

156

24

Havas Turkey / İstanbul

150

25

360i / New York

145.50

26

Impact BBDO / Dubai

141

27

BETC / Paris

136.50

28

Ogilvy UK / London

136.50

29

the community / Miami

136.50

30

VaynerMedia / New York

127

31

MullenLowe / New York

123

32

Ogilvy / Toronto

118.50

33

Ogilvy / Hong Kong

117

34

Ogilvy Pakistan / Islamabad

117

35

MullenLowe SSP3 / Bogotá

102

36

Wunderman Thompson / Paris

100.50

37

R/GA / New York

99

38

Ogilvy Poland / Warsaw

96

39

Herd MSL / Australia

94.50

40

Saatchi & Saatchi / Australia

94.50

41

Hakuhodo Indonesia / Jakarta

90

42

Jones Knowles Ritchie / New York

90

43

Ogilvy Colombia / Bogotá

90

44

Current Global / Chicago

85.50

45

FCBX / Chicago

84

46

BBH / Singapore

76.50

47

FCB&FiRe / Madrid

69

48

Promise / Johannesburg

66

49

VMLY&R / Dubai

66

50

Goodby Silverstein & Partners / San Francisco

63

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