The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

961.50

2

Ogilvy UK / London

483

3

L&C / New York

409.50

4

Dentsu Webchutney / Bengaluru

402

5

Mojo Supermarket

378

6

Africa / São Paulo

360

7

GUT / Sao Paulo

354

8

Publicis Italy / Milan

297

9

Area 23, An IPG Health Company / New York

294

10

BBH USA / New York

294

11

McCann / Paris

291

12

Wunderman Thompson / Bogota

273

13

TBWA\Paris / Boulogne-Billancourt

261

14

Rethink

250.50

15

Droga5 / New York

240

16

180LA / Los Angeles

225

17

BBDO / New York

213

18

SERVICEPLAN GERMANY / Munich

189

19

Jung von Matt DONAU GmbH / Vienna

180

20

BETC / Paris

174

21

Special New Zealand

168

22

Wunderman Thompson Argentina

159

23

GUT / Miami

150

24

Zulu Alpha Kilo / Toronto

150

25

FCB / Chicago

135

26

Saatchi & Saatchi / New York

132

27

DENTSU INC. / Tokyo

129

28

Energy BBDO / Chicago

127.50

29

DAVID / Madrid

112.50

30

Marcel / Paris

96

31

We Believers / New York

96

32

Voskhod

93

33

Engine / London

90

34

alma DDB / Miami

88

35

Uncommon Creative Studio / London

87

36

Clemenger BBDO Melbourne

81

37

Cheil / Hong Kong

79.50

38

Cheil PengTai / Beijing

79.50

39

FCB/SIX / Toronto

78

40

AMV BBDO / London

75

41

Dini von Mueffling Communications

75

42

FCB India LLP Advertising Ltd / Delhi

73.50

43

Wieden+Kennedy / Portland

72

44

TBWA\Media Arts Lab / Los Angeles

70

45

Anomaly / New York

69

46

Ogilvy / Toronto

67.50

47

dentsuMB / New York

66

48

Havas Middle East / Dubai

66

49

Intouch Group / New York

66

50

Joe Public United / Johannesburg

66

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