The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

GUT / Sao Paulo

45

2

180LA / Los Angeles

15

3

Dentsu Webchutney / Bengaluru

15

4

Mojo Supermarket

15

5

BBDO / New York

8.50

6

DAVID / São Paulo

7.50

7

R/GA / London

7.50

8

Zubi / Miami

7.50

9

BBH USA / New York

7

10

Goodby Silverstein & Partners / San Francisco

7

11

Publicis Conseil / Paris

7

12

TBWA\Media Arts Lab / Shanghai

7

13

Wunderman Thompson / Sao Paulo

7

14

Ogilvy Mumbai / India

4

15

TBWA\Paris / Boulogne-Billancourt

4

16

BETC / Paris

3

17

DDB Group / Sydney

3

18

Bensimon Byrne / Toronto

2.33

19

Narrative / Toronto

2.33

20

OneMethod / Toronto

2.33

21

DDB / Chicago

2

22

Rethink

2

23

Zulu Alpha Kilo / Toronto

2

24

BBDO Belgium / Brussels

1.50

25

FCB / Chicago

1.50

26

MSL Group / New York

1.50

27

Saatchi & Saatchi / New York

1.50

28

Walkie Talkie / Gent

1.50

29

72andSunny / Los Angeles

1

30

AlmapBBDO / São Paulo

1

31

Area 23, An IPG Health Company / New York

1

32

CHEP Network / Sydney

1

33

FamousGrey / Brussels

1

34

Happiness / An FCB alliance / Brussels

1

35

INGO / Stockholm

1

36

INNOCEAN Worldwide Europe / Berlin

1

37

Jung von Matt AG / Hamburg

1

38

Kamp Grizzly

1

39

M&C Saatchi / Dubai

1

40

M&C Saatchi / Sydney

1

41

MullenLowe SSP3 / Bogota

1

42

Ogilvy Brasil / São Paulo

1

43

Ogilvy Germany

1

44

OKTO / Stockholm

1

45

SERVICEPLAN GERMANY / Munich

1

46

sunsetDDB / São Paulo

1

47

TBWA\Switzerland / Zürich

1

48

Wieden+Kennedy / São Paulo

1

49

22feet Tribal WW / Mumbai

0.50

50

BUCK

0.50

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