The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

90

2

Special / Los Angeles

63

3

Droga5 / New York

51

4

adam&eveDDB / London

46.50

5

180LA / Los Angeles

45

6

dentsuMB / New York

45

7

Energy BBDO / Chicago

45

8

FCB New Zealand / Auckland

45

9

Ogilvy Germany

45

10

T/A POL AS / Oslo

45

11

DAVID / Madrid

21

12

GUT / Sao Paulo

21

13

Ogilvy / New York

21

14

Ogilvy UK / London

21

15

Commonwealth//McCann / Detroit

18

16

TBWA\Media Arts Lab / Los Angeles

18

17

SERVICEPLAN GERMANY / Munich

12

18

Saatchi & Saatchi / New York

10.50

19

Africa / São Paulo

9

20

Highdive / Chicago

9

21

Leo Burnett GmbH / Frankfurt am Main

9

22

Lucky Generals / London

9

23

mortierbrigade / brussels

9

24

Uncommon Creative Studio / London

9

25

Wunderman Thompson / London

9

26

DDB Mudra Group / Mumbai

6

27

Le Truc / New York

6

28

Publicis Italy / Milan

6

29

MSL Group / Chicago

4.50

30

BBDO / New York

3

31

BBH USA / New York

3

32

Commonwealth//McCann / Bogota

3

33

Cossette / Toronto

3

34

CYW / Madrid

3

35

DDB Group / Sydney

3

36

dentsu mcgarrybowen China / Shanghai

3

37

dentsuMB Taiwan / Taipei

3

38

Droga5 / London

3

39

Forsman & Bodenfors / Göteborg

3

40

FRED & FARID / New York

3

41

GREY / New York

3

42

GUT / Buenos Aires

3

43

GUT / Miami

3

44

In the Company of Huskies / Dublin

3

45

INNOCEAN Worldwide Europe / Berlin

3

46

Isobar France / Paris

3

47

McCann / London

3

48

Ogilvy Mumbai / India

3

49

Puff / Shanghai

3

50

TBWA\Media Arts Lab / Shanghai

3