The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

McCann / Paris

135

2

BETC / Paris

54

3

Jung von Matt DONAU GmbH / Vienna

45

4

Leo Burnett / Chicago

45

5

TBWA\Paris / Boulogne-Billancourt

45

6

Ketchum / Chicago

24

7

VMLY&R / Kansas City

24

8

Dentsu Creative / Bengaluru

21

9

GUT / Miami

21

10

GUT / Sao Paulo

21

11

Bensimon Byrne / Toronto

15

12

Narrative / Toronto

15

13

OneMethod / Toronto

15

14

Rethink

15

15

Marcel / Paris

12

16

M&C Saatchi Talk / London

11.25

17

Peel Iceland / Reykjavík

11.25

18

SS+K / New York

11.25

19

TBWA\Media Arts Lab / Los Angeles

10

20

LLYC / Madrid

9

21

the community / Miami

9

22

Mischief @ No Fixed Address

7.50

23

Saatchi & Saatchi / New York

7.50

24

72andSunny / Los Angeles

6

25

Ogilvy Mumbai / India

6

26

3PM/Weber Shandwick / New York

4.50

27

MSL Group / New York

4.50

28

Africa / São Paulo

3

29

AnalogFolk / Amsterdam

3

30

Deutsch LA / Los Angeles

3

31

Droga5 / New York

3

32

Dunn&Co. / Tampa

3

33

Edelman / Madrid

3

34

Edelman / New York

3

35

Energy BBDO / Chicago

3

36

Grey Colombia / Bogota

3

37

Isobar France / Paris

3

38

Leo Burnett / Beirut

3

39

Leo Burnett / Madrid

3

40

M&C Saatchi / Sydney

3

41

MediaCom Creative Systems / New York

3

42

mortierbrigade / brussels

3

43

MullenLowe SSP3 / Bogota

3

44

Publicis Conseil / Paris

3

45

R/GA / New York

3

46

SERVICEPLAN AUSTRIA / Vienna

3

47

Wunderman Thompson Switzerland AG / Zürich

3

48

Zulu Alpha Kilo / Toronto

3

49

FCB / Chicago

1.50

50

FCB India LLP Advertising Ltd / Delhi

1.50