The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Area 23, An IPG Health Company / New York

48

2

Tátil Design

48

3

DENTSU INC. / Tokyo

46.50

4

Africa / São Paulo

45

5

Dentsu Creative / Bengaluru

45

6

Forsman & Bodenfors / Göteborg

45

7

Havas Worldwide Portugal / Lisbon

45

8

john st. / Toronto

45

9

L&C / New York

45

10

Landor & Fitch / Paris

45

11

Leo Burnett / Chicago

45

12

MOTIVE Inc. / Tokyo

45

13

Observatory / Los Angeles

45

14

Sid Lee / Montreal

45

15

Wunderman Thompson / Bogota

45

16

Wunderman Thompson Argentina

45

17

Rethink

39

18

SERVICEPLAN GERMANY / Munich

27

19

Havas Middle East / Dubai

24

20

R/GA / London

22.50

21

R/GA / Sao Paolo

22.50

22

Stream and Tough Guy / Lisboa

22.50

23

This is Pacifica / Matosinhos

22.50

24

alma DDB / Miami

21

25

BBDO Canada / Toronto

21

26

Uncommon Creative Studio / London

21

27

AMV BBDO / London

13.50

28

360i / New York

12

29

BBH USA / New York

12

30

6D-K co.,Ltd / Tokyo

10.50

31

Soichiro Yagi Design Offiec Inc. / Tokyo

10.50

32

DDB Mudra Group / Mumbai

9

33

FCB / Toronto

9

34

Stink Studios / New York

9

35

TBWA\HAKUHODO Inc. / Tokyo

9

36

TBWA\Paris / Boulogne-Billancourt

9

37

INNOCEAN Worldwide Europe / Berlin

7.50

38

COLLINS / New York

6

39

Ogilvy / New York

6

40

Ruf Lanz / Zurich

6

41

Ogilvy PR / London

4.50

42

thjnk AG / Hamburg

4.50

43

thjnk München GmbH / Munich

4.50

44

Anti / Oslo

3

45

BBDO / New York

3

46

Bear Meets Eagle On Fire / Sydney

3

47

BETC / Paris

3

48

Commonwealth//McCann / Mexico City

3

49

CONILL ADVERTISING / Los Angeles

3

50

Cossette / Toronto

3