The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
1
SERVICEPLAN GERMANY / Munich
135
2
Droga5 / New York
84
3
Wieden+Kennedy / Portland
60
4
BBDO / New York
48
5
Leo Burnett / Chicago
48
6
DENTSU INC. / Tokyo
46.50
7
180LA / Los Angeles
45
8
Anomaly / New York
45
9
FIG / New York
45
10
GUT / Sao Paulo
45
11
Leo Burnett GmbH / Frankfurt am Main
45
12
Rethink
45
13
Voskhod
45
14
Ogilvy UK / London
25.50
15
Lucky Generals / London
24
16
DAVID / Madrid
21
17
dentsuMB / New York
21
18
Energy BBDO / Chicago
21
19
FRED & FARID / New York
21
20
Joe Public United / Johannesburg
21
21
Keko / Dubai
21
22
Narrator, Inc. / Los Angeles
21
23
TBWA\Media Arts Lab / Shanghai
21
24
TBWA\Media Arts Lab / Los Angeles
15
25
BBDO / San Francisco
12
26
BBDO Group Germany / Berlin
12
27
Hill+Knowlton Strategies / London
10.50
28
Wunderman Thompson Italy / Milan
10.50
29
+KNAUSS / Hamburg
9
30
CYW / Madrid
9
31
Observatory / Los Angeles
9
32
TBWA\Chiat\Day / New York
9
33
Wieden+Kennedy / São Paulo
9
34
72andSunny / Los Angeles
6
35
Ogilvy Mexico / Ciudad de Mexico
6
36
180 Amsterdam
3
37
AMV BBDO / London
3
38
antoni garage GmbH & Co. KG / Berlin
3
39
Arnold Worldwide / Boston
3
40
Banfield / Ottawa
3
41
BBDO / Singapore
3
42
Cossette / Toronto
3
43
DDB / Paris
3
44
DDB Mudra Group / Mumbai
3
45
Digital Kitchen / Los Angeles
3
46
Droga5 / London
3
47
FCB New Zealand / Auckland
3
48
Johannes Leonardo / New York
3
49
McCann / Düsseldorf
3
50
MullenLowe / Los Angeles
3
