The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

Publicis Italy / Milan

45

2

GUT / Miami

22

3

Africa / São Paulo

18

4

Leo Burnett / Chicago

16.50

5

TBWA\Paris / Boulogne-Billancourt

16

6

Dentsu Webchutney / Bengaluru

15

7

McCann / Paris

15

8

Ogilvy Brasil / São Paulo

15

9

Clemenger BBDO Melbourne

7

10

Marcel / Paris

7

11

Special New Zealand

7

12

the community / Miami

7

13

Energy BBDO / Chicago

6.50

14

GUT / Sao Paulo

4

15

We Believers / New York

3.50

16

Area 23, An IPG Health Company / New York

3

17

Grey Germany / Hamburg

3

18

INGO / Stockholm

3

19

Ogilvy Mumbai / India

3

20

Sancho BBDO / Bogotá

3

21

BBDO Canada / Toronto

2

22

Ogilvy UK / London

2

23

Saatchi & Saatchi / New York

2

24

Cheil / Hong Kong

1.50

25

Cheil PengTai / Beijing

1.50

26

Mischief @ No Fixed Address

1.50

27

MSL Group / Chicago

1.50

28

Bensimon Byrne / Toronto

1

29

BETC / Paris

1

30

Campbell Ewald / Detroit

1

31

Commonwealth//McCann / Mexico City

1

32

DDB / Chicago

1

33

DDB Canada / Toronto

1

34

FCB / Chicago

1

35

FCB / New York

1

36

Forsman & Bodenfors / Göteborg

1

37

Goodby Silverstein & Partners / San Francisco

1

38

Happiness / An FCB alliance / Brussels

1

39

Leo Burnett / Madrid

1

40

Narrative / Toronto

1

41

Ogilvy Taiwan / Taipei

1

42

OneMethod / Toronto

1

43

Prime Weber Shandwick / Stockholm

1

44

Publicis Conseil / Paris

1

45

Saatchi & Saatchi Ukraine / Kiyv

1

46

Scholz & Friends

1

47

TAXI

1

48

TBWA\Chiat\Day / New York

1

49

TracyLocke Brasil / São Paulo

1

50

Uncommon Creative Studio / London

1

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