The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

135

2

We Believers / New York

49.50

3

BETC / Paris

45

4

GUT / Sao Paulo

45

5

Mojo Supermarket

45

6

Wunderman Thompson / Bogota

45

7

Wunderman Thompson Argentina

45

8

AMV BBDO / London

25.50

9

Ogilvy PR / London

22.50

10

BBDO Belgium / Brussels

21

11

Dentsu Creative / Bengaluru

21

12

Havas Middle East / Dubai

21

13

Saatchi & Saatchi Ukraine / Kyiv

21

14

72andSunny / Los Angeles

9

15

Goodby Silverstein & Partners / San Francisco

9

16

Ogilvy Mumbai / India

6

17

FCB / Chicago

4.50

18

FCB/SIX / Toronto

4.50

19

Ogilvy / Chicago

4.50

20

VMLY&R / São Paulo

4.50

21

DDB / Chicago

4

22

Area 23, An IPG Health Company / New York

3

23

BBDO / New York

3

24

BBH / London

3

25

CHEP Network / Sydney

3

26

DDB Canada / Toronto

3

27

FAHRENHEIT DDB / Lima

3

28

GUT / Miami

3

29

Happiness / An FCB alliance / Brussels

3

30

Leo Burnett Colombia / Bogotá

3

31

Marcel / Paris

3

32

No Fixed Address / Toronto

3

33

Ogilvy Brasil / São Paulo

3

34

Philipp und Keuntje / Hamburg

3

35

Publicis Conseil / Paris

3

36

Scholz & Friends

3

37

TBWA\HAKUHODO Inc. / Tokyo

3

38

Uncommon Creative Studio / London

3

39

VMLY&R Commerce / New York

3

40

Zulu Alpha Kilo / Toronto

3

41

Black Madre

1.50

42

Cheil / Hong Kong

1.50

43

Cheil PengTai / Beijing

1.50

44

DAVID / Bogotá

1.50

45

DAVID / Madrid

1.50

46

DAVID / São Paulo

1.50

47

Dini Von Mueffling Consulting

1.50

48

Energy BBDO / Chicago

1.50

49

FleishmanHillard / London

1.50

50

Mischief @ No Fixed Address

1.50