The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Creative Use of Data
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Fusion Pencil
- Green Pencil
- Health & Wellness
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.
For 2022, the rankings were determined based on the point values listed on this chart:
Best of Discipline
Best of Show
45 (15 + 30)
90 (15 + 30 + 45)