The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

320.50

2

L&C / New York

136.50

3

Mojo Supermarket

126

4

Area 23, An IPG Health Company / New York

98

5

BBH USA / New York

98

6

Rethink

83.50

7

Droga5 / New York

80

8

180LA / Los Angeles

75

9

BBDO / New York

71

10

GUT / Miami

50

11

Zulu Alpha Kilo / Toronto

50

12

FCB / Chicago

45

13

Saatchi & Saatchi / New York

44

14

Energy BBDO / Chicago

42.50

15

We Believers / New York

32

16

alma DDB / Miami

29.33

17

FCB/SIX / Toronto

26

18

Dini von Mueffling Communications

25

19

Wieden+Kennedy / Portland

24

20

TBWA\Media Arts Lab / Los Angeles

23.33

21

Anomaly / New York

23

22

Ogilvy / Toronto

22.50

23

dentsuMB / New York

22

24

Intouch Group / New York

22

25

Special US / Los Angeles

21

26

Observatory / Los Angeles

20

27

Goodby Silverstein & Partners / San Francisco

19

28

the community / Miami

19

29

Ogilvy / Chicago

18.50

30

Juniper Park \ TBWA / Toronto

17

31

Sid Lee

15.50

32

FIG / New York

15

33

john st. / Toronto

15

34

Mischief @ No Fixed Address

15

35

72andSunny / Los Angeles

12

36

Bensimon Byrne / Toronto

11.98

37

Narrative / Toronto

11.98

38

OneMethod / Toronto

11.98

39

Black Madre

10.50

40

BBDO Canada / Toronto

9

41

Ogilvy / New York

9

42

FRED & FARID / New York

8

43

Ketchum / Chicago

8

44

TAXI

8

45

VMLY&R / Kansas City

8

46

Zubi / Miami

8

47

McCann Health Engagement / New York

7.50

48

McCann Health New Jersey / Parsippany

7.50

49

MediaHub / Minneapolis

7.50

50

Real Chemistry / New York

7.50

Follow Us