The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
51
Commonwealth//McCann / Detroit
21
52
Cossette / Toronto
21
53
FCB / New York
21
54
Narrator, Inc. / Los Angeles
21
55
Our Man In Havana / Brooklyn
21
56
RPA Advertising / Los Angeles
21
57
360i / New York
18
58
No Fixed Address / Toronto
18
59
DDB / Chicago
17.50
60
MSL Group / Chicago
16.50
61
DAVID / Miami
16
62
3PM/Weber Shandwick / New York
15
63
Dini Von Mueffling Consulting
15
64
McCann / New York
15
65
TBWA\Chiat\Day / New York
15
66
SS+K / New York
12.60
67
Arnold Worldwide / Boston
12
68
BBDO / San Francisco
12
69
FCB / Toronto
12
70
GSD&M / Austin
12
71
PSOne / New York
12
72
MSL Group / New York
10.50
73
DDB Canada / Toronto
9
74
Highdive / Chicago
9
75
lg2
9
76
Palette Group / Brooklyn
9
77
Stink Studios / New York
9
78
VMLY&R Commerce / New York
9
79
Le Truc / New York
7.50
80
COLLINS / New York
6
81
Deutsch LA / Los Angeles
6
82
Edelman / New York
6
83
Johannes Leonardo / New York
6
84
MediaCom Creative Systems / New York
6
85
MullenLowe / Los Angeles
6
86
R/GA / New York
6
87
The Martin Agency / Richmond
6
88
Trill / Calgary
6
89
Peppercomm / New York
4.50
90
Activista
3
91
Alison Brod Marketing + Communications / New York
3
92
Anomaly / Toronto
3
93
Banfield / Ottawa
3
94
BBH USA / Los Angeles
3
95
BooneOakley / Charlotte
3
96
Cactus / Denver
3
97
Campbell Ewald / Detroit
3
98
CONILL ADVERTISING / Los Angeles
3
99
Daughter Creative / Calgary
3
100
Digital Kitchen / Los Angeles
3