The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Ogilvy UK / London

483

2

Publicis Italy / Milan

297

3

McCann / Paris

291

4

TBWA\Paris / Boulogne-Billancourt

261

5

SERVICEPLAN GERMANY / Munich

189

6

Jung von Matt DONAU GmbH / Vienna

180

7

BETC / Paris

174

8

DAVID / Madrid

112.50

9

Marcel / Paris

96

10

Voskhod

93

11

Engine / London

90

12

Uncommon Creative Studio / London

87

13

AMV BBDO / London

75

14

Leo Burnett GmbH / Frankfurt am Main

63

15

BBDO Group Germany / Berlin

60

16

Forsman & Bodenfors / Göteborg

60

17

McCann / London

57

18

R/GA / London

57

19

adam&eveDDB / London

53.50

20

Ogilvy Germany

52.50

21

Jung von Matt AG / Hamburg

51.75

22

BBDO Belgium / Brussels

51

23

Havas Worldwide Portugal / Lisbon

51

24

Ogilvy PR / London

49.50

25

Publicis Conseil / Paris

48

26

T/A POL AS / Oslo

48

27

BABEL / Paris

45

28

Havas Paris / Puteaux

45

29

Landor & Fitch / Paris

45

30

Mother / London

45

31

Ogilvy Social.Lab / Brussels

45

32

The Family / Amsterdam

45

33

Saatchi & Saatchi Ukraine / Kyiv

39

34

Lucky Generals / London

33

35

INGO / Stockholm

31

36

Walkie Talkie / Gent

30

37

Scholz & Friends

24

38

Socialclub / Paris

24

39

Stream and Tough Guy / Lisboa

24

40

This is Pacifica / Matosinhos

24

41

Edelman / London

21

42

mortierbrigade / brussels

21

43

Wunderman Thompson / London

21

44

21GRAMS / London

18

45

HEREZIE / Paris

18

46

Leo Burnett / Madrid

18

47

INNOCEAN Worldwide Europe / Berlin

16.50

48

Grey Germany / Hamburg

15

49

Kolle Rebbe / Hamburg

15

50

M&C Saatchi Talk / London

12.60