The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

Ogilvy UK / London

161

2

Publicis Italy / Milan

99

3

McCann / Paris

97

4

TBWA\Paris / Boulogne-Billancourt

87

5

SERVICEPLAN GERMANY / Munich

63

6

Jung von Matt DONAU GmbH / Vienna

60

7

BETC / Paris

58

8

DAVID / Madrid

37.50

9

Marcel / Paris

32

10

Voskhod

31

11

Engine / London

30

12

Uncommon Creative Studio / London

29

13

AMV BBDO / London

25

14

Leo Burnett GmbH / Frankfurt am Main

21

15

BBDO Group Germany / Berlin

20

16

Forsman & Bodenfors / Göteborg

20

17

McCann / London

19

18

R/GA / London

19

19

Ogilvy Germany

17.50

20

Jung von Matt AG / Hamburg

17.25

21

BBDO Belgium / Brussels

17

22

Havas Worldwide Portugal / Lisbon

17

23

adam&eveDDB / London

16.83

24

Ogilvy PR / London

16.50

25

Publicis Conseil / Paris

16

26

T/A POL AS / Oslo

16

27

BABEL / Paris

15

28

Havas Paris / Puteaux

15

29

Landor & Fitch / Paris

15

30

Mother / London

15

31

NOMINT / London

15

32

Ogilvy Social.Lab / Brussels

15

33

The Family / Amsterdam

15

34

Saatchi & Saatchi Ukraine / Kiyv

13

35

Lucky Generals / London

11

36

INGO / Stockholm

10.33

37

Walkie Talkie / Gent

10

38

Scholz & Friends

8

39

Socialclub / Paris

8

40

Stream and Tough Guy / Lisboa

8

41

This is Pacifica / Matosinhos

8

42

Edelman / London

7

43

mortierbrigade / brussels

7

44

Wunderman Thompson / London

7

45

21GRAMS / London

6

46

HEREZIE / Paris

6

47

Leo Burnett / Madrid

6

48

INNOCEAN Worldwide Europe / Berlin

5.50

49

Grey Germany / Hamburg

5

50

Kolle Rebbe / Hamburg

5

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