The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Dentsu Creative / Bengaluru

402

2

Special / Auckland

168

3

DENTSU INC. / Tokyo

129

4

Clemenger BBDO Melbourne

81

5

Cheil / Hong Kong

79.50

6

Cheil PengTai / Beijing

79.50

7

FCB India LLP Advertising Ltd / Delhi

73.50

8

TBWA\Media Arts Lab / Shanghai

54

9

FCB New Zealand / Auckland

51

10

MOTIVE Inc. / Tokyo

45

11

Ogilvy Group Thailand / Bangkok

45

12

SIX INC. / Tokyo

45

13

Ogilvy Mumbai / India

42

14

DDB Mudra Group / Mumbai

28.50

15

DDB Group / Sydney

18

16

INNOCEAN / Seoul

18

17

M&C Saatchi / Sydney

15

18

TBWA\HAKUHODO Inc. / Tokyo

15

19

BWM Isobar / Sydney

12

20

6D-K co.,Ltd / Tokyo

10.50

21

Soichiro Yagi Design Offiec Inc. / Tokyo

10.50

22

CHEP Network / Sydney

9

23

Leo Burnett Australia / Sydney

9

24

VMLY&R Commerce / Mumbai

9

25

Wunderman Thompson / Perth

9

26

dentsuMB Taiwan / Taipei

6

27

Ki Saigon / Ho Chi Minh City

6

28

Ogilvy Taiwan / Taipei

6

29

Puff / Shanghai

6

30

Akcelo / Sydney

3

31

BBDO / Singapore

3

32

BBH / Singapore

3

33

Bear Meets Eagle On Fire

3

34

Boxtree Co., Ltd. / Jeju

3

35

Cheil China / Beijing

3

36

Cheil Worldwide / Seoul

3

37

DENTSU KYUSHU INC. / Fukuoka

3

38

dentsu mcgarrybowen China / Shanghai

3

39

Fenton Stephens / Melbourne

3

40

HAKUTEN / Tokyo

3

41

INITIAL Inc. / Tokyo

3

42

Nanjing Han Qing Tang Design / Nanjing

3

43

Ogilvy / Singapore

3

44

Ogilvy Malaysia / Kuala Lumpur

3

45

Ogilvy Pakistan / Islamabad

3

46

Plug Ltd. / Tokyo

3

47

SOUR Bangkok

3

48

T map Mobility / Seoul

3

49

TBWA\Thailand / Bangkok

3

50

The Hallway / Sydney

3