The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

320.50

2

L&C / New York

136.50

3

Mojo Supermarket

126

4

Area 23, An IPG Health Company / New York

98

5

BBH USA / New York

98

6

Droga5 / New York

80

7

180LA / Los Angeles

75

8

BBDO / New York

71

9

GUT / Miami

50

10

FCB / Chicago

45

11

Saatchi & Saatchi / New York

44

12

Energy BBDO / Chicago

42.50

13

We Believers / New York

32

14

alma DDB / Miami

29.33

15

Dini von Mueffling Communications

25

16

Wieden+Kennedy / Portland

24

17

TBWA\Media Arts Lab / Los Angeles

23.33

18

Anomaly / New York

23

19

dentsuMB / New York

22

20

Intouch Group / New York

22

21

Special US / Los Angeles

21

22

Observatory / Los Angeles

20

23

Goodby Silverstein & Partners / San Francisco

19

24

the community / Miami

19

25

Ogilvy / Chicago

18.50

26

FIG / New York

15

27

Mischief @ No Fixed Address

15

28

72andSunny / Los Angeles

12

29

Black Madre

10.50

30

Ogilvy / New York

9

31

FRED & FARID / New York

8

32

Ketchum / Chicago

8

33

VMLY&R / Kansas City

8

34

Zubi / Miami

8

35

McCann Health Engagement / New York

7.50

36

McCann Health New Jersey / Parsippany

7.50

37

MediaHub / Minneapolis

7.50

38

Real Chemistry / New York

7.50

39

Commonwealth//McCann / Detroit

7

40

FCB / New York

7

41

Narrator, Inc. / Los Angeles

7

42

Our Man In Havana / Brooklyn

7

43

RPA Advertising / Los Angeles

7

44

360i / New York

6

45

DDB / Chicago

5.83

46

MSL Group / Chicago

5.50

47

DAVID / Miami

5.33

48

3PM/Weber Shandwick / New York

5

49

Dini Von Mueffling Consulting

5

50

McCann / New York

5

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