The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

1

Leo Burnett / Chicago

320.50

2

Ogilvy UK / London

161

3

L&C / New York

136.50

4

Dentsu Webchutney / Bengaluru

134

5

Mojo Supermarket

126

6

Africa / São Paulo

120

7

GUT / Sao Paulo

118

8

Publicis Italy / Milan

99

9

Area 23, An IPG Health Company / New York

98

10

BBH USA / New York

98

11

McCann / Paris

97

12

Wunderman Thompson / Bogota

91

13

TBWA\Paris / Boulogne-Billancourt

87

14

Rethink

83.50

15

Droga5 / New York

80

16

180LA / Los Angeles

75

17

BBDO / New York

71

18

SERVICEPLAN GERMANY / Munich

63

19

Jung von Matt DONAU GmbH / Vienna

60

20

BETC / Paris

58

21

Special New Zealand

56

22

Wunderman Thompson Argentina

53

23

GUT / Miami

50

24

Zulu Alpha Kilo / Toronto

50

25

FCB / Chicago

45

26

Saatchi & Saatchi / New York

44

27

DENTSU INC. / Tokyo

43

28

Energy BBDO / Chicago

42.50

29

DAVID / Madrid

37.50

30

Marcel / Paris

32

31

We Believers / New York

32

32

Voskhod

31

33

Engine / London

30

34

alma DDB / Miami

29.33

35

Uncommon Creative Studio / London

29

36

Clemenger BBDO Melbourne

27

37

Cheil / Hong Kong

26.50

38

Cheil PengTai / Beijing

26.50

39

FCB/SIX / Toronto

26

40

AMV BBDO / London

25

41

Dini von Mueffling Communications

25

42

FCB India LLP Advertising Ltd / Delhi

24.50

43

Wieden+Kennedy / Portland

24

44

TBWA\Media Arts Lab / Los Angeles

23.33

45

Anomaly / New York

23

46

Ogilvy / Toronto

22.50

47

dentsuMB / New York

22

48

Havas Middle East / Dubai

22

49

Intouch Group / New York

22

50

Joe Public United / Johannesburg

22

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