The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
101
Walkie Talkie / Gent
30
102
DDB Mudra Group / Mumbai
28.50
103
BBDO Canada / Toronto
27
104
Grey Colombia / Bogota
27
105
Ogilvy / New York
27
106
DAVID / São Paulo
24
107
FRED & FARID / New York
24
108
Ketchum / Chicago
24
109
Scholz & Friends
24
110
Socialclub / Paris
24
111
Stream and Tough Guy / Lisboa
24
112
TAXI
24
113
The Pasto / Buenos Airers
24
114
This is Pacifica / Matosinhos
24
115
VMLY&R / Kansas City
24
116
Zubi / Miami
24
117
McCann Health Engagement / New York
22.50
118
McCann Health New Jersey / Parsippany
22.50
119
MediaHub / Minneapolis
22.50
120
Real Chemistry / New York
22.50
121
Commonwealth//McCann / Detroit
21
122
Cossette / Toronto
21
123
Edelman / London
21
124
FCB / New York
21
125
Keko / Dubai
21
126
mortierbrigade / brussels
21
127
Narrator, Inc. / Los Angeles
21
128
Ogilvy Mexico / Ciudad de Mexico
21
129
Our Man In Havana / Brooklyn
21
130
RPA Advertising / Los Angeles
21
131
Wunderman Thompson / London
21
132
21GRAMS / London
18
133
360i / New York
18
134
DDB Group / Sydney
18
135
HEREZIE / Paris
18
136
INNOCEAN / Seoul
18
137
Leo Burnett / Madrid
18
138
No Fixed Address / Toronto
18
139
DDB / Chicago
17.50
140
INNOCEAN Worldwide Europe / Berlin
16.50
141
MSL Group / Chicago
16.50
142
DAVID / Miami
16
143
3PM/Weber Shandwick / New York
15
144
Dini Von Mueffling Consulting
15
145
Grey Germany / Hamburg
15
146
Kolle Rebbe / Hamburg
15
147
M&C Saatchi / Sydney
15
148
McCann / New York
15
149
TBWA\Chiat\Day / New York
15
150
TBWA\HAKUHODO Inc. / Tokyo
15