The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
51
Leo Burnett GmbH / Frankfurt am Main
63
52
Special / Los Angeles
63
53
BBDO Group Germany / Berlin
60
54
Forsman & Bodenfors / Göteborg
60
55
Observatory / Los Angeles
60
56
Ogilvy Brasil / São Paulo
60
57
Goodby Silverstein & Partners / San Francisco
57
58
McCann / London
57
59
R/GA / London
57
60
the community / Miami
57
61
Ogilvy / Chicago
55.50
62
TBWA\Media Arts Lab / Shanghai
54
63
adam&eveDDB / London
53.50
64
Ogilvy Germany
52.50
65
Jung von Matt AG / Hamburg
51.75
66
BBDO Belgium / Brussels
51
67
FCB New Zealand / Auckland
51
68
Havas Worldwide Portugal / Lisbon
51
69
Juniper Park \ TBWA / Toronto
51
70
Ogilvy PR / London
49.50
71
Publicis Conseil / Paris
48
72
T/A POL AS / Oslo
48
73
Tátil Design
48
74
Sid Lee / Montreal
46.50
75
BABEL / Paris
45
76
FIG / New York
45
77
Havas Paris / Puteaux
45
78
john st. / Toronto
45
79
Landor & Fitch / Paris
45
80
Mischief @ No Fixed Address
45
81
Mother / London
45
82
MOTIVE Inc. / Tokyo
45
83
Ogilvy Group Thailand / Bangkok
45
84
Ogilvy Social.Lab / Brussels
45
85
SIX INC. / Tokyo
45
86
The Family / Amsterdam
45
87
Wunderman Thompson Chile / Santiago
45
88
Ogilvy Mumbai / India
42
89
Saatchi & Saatchi Ukraine / Kyiv
39
90
72andSunny / Los Angeles
36
91
Bensimon Byrne / Toronto
36
92
Narrative / Toronto
36
93
OneMethod / Toronto
36
94
R/GA / Sao Paolo
36
95
TBWA Nicaragua / Managua
36
96
Lucky Generals / London
33
97
Wunderman Thompson / Sao Paulo
33
98
Black Madre
31.50
99
INGO / Stockholm
31
100
Sancho BBDO / Bogotá
30