The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on agency rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing

When multiple agencies* meet the above requirements on the same award win, then the points for that award win are equally divided among those agencies.
*NOTE: Points are also equally divided with any listed Primary Agency credited under the Internal / In-House Agency credit type.

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award in that discipline were counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted towards 'Of the Year' awards.

For 2022, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

Rank

Agency Rankings

Points

51

Leo Burnett GmbH / Frankfurt am Main

21

52

Special US / Los Angeles

21

53

BBDO Group Germany / Berlin

20

54

Forsman & Bodenfors / Göteborg

20

55

Observatory / Los Angeles

20

56

Ogilvy Brasil / São Paulo

20

57

Goodby Silverstein & Partners / San Francisco

19

58

McCann / London

19

59

R/GA / London

19

60

the community / Miami

19

61

Ogilvy / Chicago

18.50

62

TBWA\Media Arts Lab / Shanghai

18

63

Ogilvy Germany

17.50

64

Jung von Matt AG / Hamburg

17.25

65

BBDO Belgium / Brussels

17

66

FCB New Zealand / Auckland

17

67

Havas Worldwide Portugal / Lisbon

17

68

Juniper Park \ TBWA / Toronto

17

69

adam&eveDDB / London

16.83

70

Ogilvy PR / London

16.50

71

Publicis Conseil / Paris

16

72

T/A POL AS / Oslo

16

73

Tátil Design

16

74

Sid Lee

15.50

75

BABEL / Paris

15

76

FIG / New York

15

77

Havas Paris / Puteaux

15

78

john st. / Toronto

15

79

Landor & Fitch / Paris

15

80

Mischief @ No Fixed Address

15

81

Mother / London

15

82

MOTIVE Inc. / Tokyo

15

83

NOMINT / London

15

84

Ogilvy Group Thailand / Bangkok

15

85

Ogilvy Social.Lab / Brussels

15

86

SIX INC. / Tokyo

15

87

The Family / Amsterdam

15

88

Wunderman Thompson Chile / Santiago

15

89

Ogilvy Mumbai / India

14

90

Saatchi & Saatchi Ukraine / Kiyv

13

91

72andSunny / Los Angeles

12

92

R/GA / Sao Paolo

12

93

TBWA Nicaragua / Managua

12

94

Bensimon Byrne / Toronto

11.98

95

Narrative / Toronto

11.98

96

OneMethod / Toronto

11.98

97

Lucky Generals / London

11

98

Wunderman Thompson / Sao Paulo

11

99

Black Madre

10.50

100

INGO / Stockholm

10.33

Follow Us