The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

DENTSU INC. / Tokyo

144

2

Studio Dumbar/DEPT / Rotterdam

69

3

We Believers / New York

54

4

180LA / Los Angeles

45

5

adam&eveDDB / London

45

6

BBH USA

45

7

DDB / Chicago

45

8

DDB Mudra Group / Mumbai

45

9

FCB Lisboa / Lisbon

45

10

NORD DDB CPH / Copenhagen

45

11

Rethink

45

12

Thinkerbell

45

13

‿ and us / Dubai

27

14

FCB / New York

24

15

R/GA Australia

24

16

TBWA\Paris / Boulogne-Billancourt

24

17

loved GmbH / Hamburg

22.50

18

thjnk AG / Hamburg

22.50

19

Area 23, an IPG Health Company / New York

21

20

Day Day Up Design Consultancy

21

21

HeimatTBWA\Germany / Berlin

21

22

Hello Monday/DEPT

21

23

Klick Health / Toronto

21

24

McCann / New York

21

25

No Fixed Address / Toronto

21

26

Ogilvy Africa / Nairobi

21

27

Ogilvy Spain / Madrid

21

28

Performance Art / Toronto

21

29

Wieden+Kennedy / São Paulo

21

30

Banda / Kyiv

15

31

another design / Guangzhou

12

32

DAVID / Madrid

12

33

Havas Germany

10.50

34

Havas New York

10.50

35

ANGRY agency / Kyiv

9

36

Forsman & Bodenfors / Singapore

9

37

mintbrand / beijing

9

38

SERVICEPLAN GERMANY / Munich

9

39

TBWA\Media Arts Lab / Los Angeles

9

40

VMLY&R Commerce Mexico / Mexico City

9

41

Geometry Ogilvy Japan / Tokyo

7.50

42

ANTI / Hamar

6

43

Bulletproof / London

6

44

COLLINS / New York

6

45

FCB Africa / Cape Town

6

46

Ogilvy / Chicago

6

47

Ogilvy / New York

6

48

Weber Shandwick / Paris

6

49

Allegorie studio / Paris

4.50

50

Brokstad Studio / New York

4.50