The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
51
INNOCEAN / Berlin
4.50
52
Ogilvy South Africa / Johannesburg
4.50
53
Sparks Innovation
4.50
54
T-Change Design Studio / Nanjing
4.50
55
Zulu Alpha Kilo
4.50
56
33 and Branding / Beijing
3
57
ABBY.WORLD / Stockholm
3
58
Accenture Song Germany / Hamburg
3
59
alma DDB / Miami
3
60
ANTI / Oslo
3
61
Bartle Bogle Hegarty / London
3
62
Base Design / New York
3
63
BETC HAVAS / São Paulo
3
64
BLACKBOW / Beijing
3
65
büro uebele visuelle kommunikation / Stuttgart
3
66
CHEP Network / Sydney
3
67
DDB Canada
3
68
Dentsu Creative Brasil / Sao Paulo
3
69
Dentsu Creative Vietnam
3
70
Droga5 / New York
3
71
F&B Happy / Gothenburg
3
72
FCB Brasil / São Paulo
3
73
Forsman & Bodenfors / Göteborg
3
74
GOO CHOKI PAR / Tokyo
3
75
Grid Worldwide / Johannesburg
3
76
Hidden Figures / Seoul
3
77
Horizon FCB / Dubai
3
78
INNOCEAN / Seoul
3
79
L3branding / Beijing
3
80
Leo Burnett / Madrid
3
81
Leo Burnett India / Mumbai
3
82
MullenLowe U.S.
3
83
MUTABOR / Hamburg
3
84
Nanjing Han Qing Tang Design / Nanjing
3
85
Ogilvy / Amsterdam
3
86
Ogilvy Italy / Milan
3
87
Ogilvy UK / London
3
88
Paprika / Montreal
3
89
Publicis / Toronto
3
90
Publicis Middle East / Dubai
3
91
RETINAA / Geneva
3
92
SHA inc. / Tokyo
3
93
St Luke's / London
3
94
TBWA\HAKUHODO Inc. / Tokyo
3
95
TBWA\Switzerland AG / Zurich
3
96
TigerPan Design Lab. / shenzhen
3
97
Typotheque / The Hague
3
98
UltraSuperNew / Tokyo
3
99
Uncommon Creative Studio / London
3
100
VMLY&R / New York
3