The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

BBDO Canada / Toronto

135

2

FCB / New York

48

3

‿ and us / Dubai

48

4

Marcel / Paris

45

5

McCann / New York

45

6

Mojo Supermarket

45

7

VMLY&R / New York

45

8

adam&eveDDB / London

37.50

9

Leo Burnett India / Mumbai

27

10

Rethink

27

11

TBWA\Paris / Boulogne-Billancourt

24

12

Hope&Glory / London

22.50

13

SERVICEPLAN GERMANY / Munich

22.50

14

SERVICEPLAN KOREA / Seoul

22.50

15

DAVID / São Paulo

21

16

Hello Monday/DEPT

21

17

Horizon FCB / Dubai

21

18

DDB / Chicago

16.50

19

NORD DDB CPH / Copenhagen

15

20

DAVID / Buenos Aires

9

21

DDB Group Italy / Milan

9

22

Leo Burnett Canada / Toronto

9

23

Ogilvy South Africa / Cape Town

9

24

VIRTUE / Copenhagen

9

25

VMLY&R Commerce India / Mumbai

9

26

VMLY&R Commerce Mexico / Mexico City

9

27

Boomerang Agency / Amsterdam

8.50

28

Publicis Italy / Milan

8.50

29

Le Pub / Amsterdam

7

30

NORD DDB / Stockholm

4.50

31

Accenture Song Germany / Hamburg

3

32

Africa / São Paulo

3

33

Area 23, an IPG Health Company / New York

3

34

BBDO / New York

3

35

BETC HAVAS / São Paulo

3

36

DDB / Paris

3

37

DENTSU INC. / tokyo

3

38

Droga5 / New York

3

39

FCB / Toronto

3

40

FCB Inferno / London

3

41

Forsman & Bodenfors / Göteborg

3

42

FRED & FARID / Paris

3

43

FUSE Create / Toronto

3

44

Geometry Ogilvy Japan / Tokyo

3

45

Giant Spoon / Los Angeles

3

46

GUT / São Paulo

3

47

Happiness / an FCB alliance / Brussels

3

48

Havas Play / Puteaux

3

49

HeimatTBWA\Germany / Berlin

3

50

INNOCEAN Indonesia / Jakarta

3