The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

BETC / Paris

399

2

VIRTUE / Copenhagen

327

3

Ogilvy UK / London

313.50

4

TBWA\Paris / Boulogne-Billancourt

225

5

adam&eveDDB / London

205

6

SERVICEPLAN GERMANY / Munich

189

7

DAVID / Madrid

154.50

8

Ogilvy Germany

142.50

9

NORD DDB / Stockholm

139.50

10

Hope&Glory / London

133.50

11

Hello Monday/DEPT

132

12

Marcel / Paris

114

13

Uncommon Creative Studio / London

93

14

FCB Lisboa / Lisbon

90

15

Weber Shandwick / Paris

81

16

Ogilvy Spain / Madrid

78

17

McCann / Paris

72

18

NORD DDB CPH / Copenhagen

71.50

19

McCann / Stockholm

69

20

McCann Worldgroup / London

69

21

Studio Dumbar/DEPT / Rotterdam

69

22

HEREZIE / PARIS

63

23

Saatchi & Saatchi / Düsseldorf

63

24

Grey / London

60

25

Havas Paris / Puteaux

58.50

26

McCann / London

56.50

27

Prime Weber Shandwick / Stockholm

54

28

neverland / London

51

29

Havas / Milan

45

30

Iris / London

45

31

POL / Oslo

45

32

FCB Inferno / London

42

33

LOLA MullenLowe / Madrid

42

34

FRED & FARID / Paris

39

35

El Ruso de Rocky / Madrid

33

36

HeimatTBWA\Germany / Berlin

33

37

Publicis Groupe Benelux / Amsterdam

30

38

Publicis Groupe Benelux / Brussels

30

39

Scholz & Friends

30

40

DDB Group Germany

27

41

Havas Germany

27

42

Ogilvy Poland / Warsaw

27

43

ANGRY agency / Kyiv

25.50

44

INNOCEAN / Berlin

25.50

45

thjnk AG / Hamburg

25.50

46

Animal / Stockholm

24

47

Havas Play / Puteaux

24

48

Leo Burnett / London

24

49

loved GmbH / Hamburg

24

50

St Luke's / London

24