The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
51
Steve / Paris
24
52
INGO / Hamburg
22.50
53
Accenture Song Belux / Leuven
21
54
BBDO Nordics / Malmö
21
55
Garbergs / Stockholm
21
56
Ogilvy Italy / Milan
21
57
BOT Inc. / Brighton
19.50
58
Anomaly / Berlin
18
59
DDB / Paris
18
60
M&C Saatchi TALK / London
17
61
Peel / Reykjavik
17
62
Banda / Kyiv
16.50
63
ABBY.WORLD / Stockholm
15
64
Anorak NoA / Oslo
15
65
Happiness / an FCB alliance / Brussels
15
66
Saatchi & Saatchi Ukraine / Kyiv
15
67
TBWA\ESPAÑA / Madrid
15
68
Publicis Italy / Milan
12.50
69
AMVBBDO / London
12
70
Forsman & Bodenfors / Göteborg
12
71
MRM Spain / Madrid
12
72
Ogilvy / Paris
12
73
The&Partnership / London
12
74
Boomerang Agency / Amsterdam
11
75
Seven.One Ad Factory / Creative House / Unterföhring
11
76
White Rabbit Budapest
11
77
Dontstop PR agency / Kyiv
10.50
78
Publicis Conseil / Paris
10.50
79
Le Pub / Amsterdam
9.50
80
Accenture Song Germany / Hamburg
9
81
Åkestam Holst NoA / Stockholm
9
82
Allegorie studio / Paris
9
83
Anomaly
9
84
Bartle Bogle Hegarty / London
9
85
blanco / Tel Aviv
9
86
DDB Group Italy / Milan
9
87
FCB Health Europe, an IPG Health Company / London
9
88
Folk Finland / Helsinki
9
89
Manifiesto
9
90
NORD DDB / Oslo
9
91
Ogilvy / Amsterdam
9
92
Sra. Rushmore S.A. / Madrid
9
93
VCCP Health / London
9
94
VMLY&R HEALTH / Madrid
9
95
21GRAMS
6
96
ANTI / Hamar
6
97
BBDO Group Germany GmbH / Duesseldorf
6
98
beX (creative agency of be sweet_.) / Madrid
6
99
Bulletproof / London
6
100
Droga5 / London
6