The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Ogilvy Group Thailand / Bangkok

366

2

Leo Burnett India / Mumbai

207

3

The Monkeys, part of Accenture Song / Sydney

181.50

4

DENTSU INC. / Tokyo

169

5

TBWA\Juice Beijing

135

6

Colenso BBDO / Auckland

84

7

Drum Agency / Auckland

81

8

SERVICEPLAN KOREA / Seoul

78

9

Thinkerbell

54

10

DDB Mudra Group / Mumbai

48

11

Special / Auckland

48

12

Dentsu Creative / Hong Kong

45

13

Cheil Hong Kong

42

14

Cheil PengTai Beijing

42

15

CHEP Network / Sydney

36

16

R/GA Australia

33

17

BBDO India / Mumbai

30

18

Bear Meets Eagle On Fire / Sydney

27

19

Cheil Worldwide / Seoul

27

20

Ogilvy Mumbai / India

24

21

Eleven / Sydney

23

22

FleishmanHillard / Sydney

23

23

TBWA\Sydney

23

24

Ogilvy PR Australia

22.50

25

Centre Design / Zhongshan

21

26

Clemenger BBDO

21

27

Day Day Up Design Consultancy

21

28

VMLY&R Commerce India / Mumbai

21

29

Geometry Ogilvy Japan / Tokyo

18

30

MullenLowe / Singapore

18

31

Special / Sydney

18

32

Herd MSL / Sydney

16.50

33

Leo Burnett Australia / Sydney

16.50

34

(tsuzuku) / Tokyo

16

35

FCB India Group / Gurugram

16

36

Kinnect / Mumbai

16

37

Uedake / Tokyo

16

38

Enthral / Melbourne

15

39

Wunderman Thompson / Singapore

15

40

another design / Guangzhou

12

41

Forsman & Bodenfors / Singapore

12

42

TBWA\Media Arts Lab / Singapore

12

43

L&K Saatchi & Saatchi / Mumbai

9

44

mintbrand / beijing

9

45

Ogilvy / Singapore

9

46

The Tuesday Club / Auckland

9

47

BMF / Sydney

6

48

Dentsu Creative Vietnam

6

49

dentsuMB Taiwan / Taipei

6

50

Hidden Figures / Seoul

6