The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
1
Ogilvy Group Thailand / Bangkok
366
2
Leo Burnett India / Mumbai
207
3
The Monkeys, part of Accenture Song / Sydney
181.50
4
DENTSU INC. / Tokyo
169
5
TBWA\Juice Beijing
135
6
SERVICEPLAN KOREA / Seoul
78
7
Thinkerbell
54
8
DDB Mudra Group / Mumbai
48
9
Special / Auckland
48
10
Dentsu Creative / Hong Kong
45
11
Cheil Hong Kong
42
12
Cheil PengTai Beijing
42
13
Colenso BBDO / Auckland
39
14
CHEP Network / Sydney
36
15
Drum Agency / Auckland
36
16
R/GA Australia
33
17
BBDO INDIA / Mumbai
30
18
Cheil Worldwide / Seoul
27
19
Ogilvy Mumbai / India
24
20
Eleven / Sydney
23
21
FleishmanHillard / Sydney
23
22
TBWA\Sydney
23
23
Ogilvy Australia
22.50
24
Bear Meets Eagle On Fire / Sydney
21
25
Centre Design / Zhongshan
21
26
Clemenger BBDO
21
27
Day Day Up Design Consultancy / Guangdong
21
28
VMLY&R Commerce India / Mumbai
21
29
Geometry Ogilvy Japan / Tokyo
18
30
MullenLowe / Singapore
18
31
Special / Sydney
18
32
Herd MSL / Sydney
16.50
33
Leo Burnett Australia / Sydney
16.50
34
(tsuzuku) / Tokyo
16
35
FCB India Group / Gurugram
16
36
Uedake / Tokyo
16
37
Enthral / Melbourne
15
38
Wunderman Thompson / Singapore
15
39
another design / Guangzhou
12
40
Forsman & Bodenfors / Singapore
12
41
TBWA\Media Arts Lab / Singapore
12
42
L&K Saatchi & Saatchi / Mumbai
9
43
mintbrand / beijing
9
44
Ogilvy / Singapore
9
45
The Tuesday Club / Auckland
9
46
BMF / Sydney
6
47
Dentsu Creative Vietnam
6
48
dentsuMB Taiwan / Taipei
6
49
Hidden Figures / Seoul
6
50
HOST/HAVAS / Sydney
6
