The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

Ogilvy Honduras / Tegucigalpa

321

2

DDB MEXICO SA DE CV / Mexico D.F.

291

3

DAVID / São Paulo

126

4

Wieden+Kennedy / São Paulo

72

5

Africa / São Paulo

66.75

6

BBDO Argentina / Buenos Aires

54

7

DDB WORLDWIDE COLOMBIA SAS / Bogotá

51

8

Fahrenheit DDB / Lima

51

9

GUT / Buenos Aires

51

10

Grey Argentina / Buenos Aires

48

11

Ogilvy / Bogotá

48

12

VMLY&R Mexico / Mexico City

48

13

Ogilvy / La Paz

45

14

DAVID / Buenos Aires

39

15

GUT / São Paulo

34

16

VMLY&R Commerce Mexico / Mexico City

33

17

Ogilvy México / Mexico City

30

18

AlmapBBDO / São Paulo

25.50

19

Paradais DDB / Guayaquil

21

20

Ogilvy Brasil / São Paulo

19.50

21

FCB Brasil / São Paulo

18

22

Wunderman Thompson / São Paulo

18

23

De La Cruz/Ogilvy / Guaynabo

15

24

Droga5 / São Paulo

13.50

25

HOY by Havas / Argentina

12

26

Wunderman Thompson / Bogotá

12

27

DAVID / Bogotá

9

28

Havas Health & You Brazil / São Paulo

9

29

Media.Monks / Bogota

9

30

Mirum Agency Brazil / Curitiba

9

31

Archer Troy / Mexico City

6

32

BETC HAVAS / São Paulo

6

33

MullenLowe SSP3 / Bogotá

6

34

AdverPR

4.50

35

Dattis / Bogotá

3

36

Dentsu Creative Brasil / Sao Paulo

3

37

Digitas / Bogota

3

38

DZ Estúdio / Porto Alegre

3

39

Energy BBDO / Sao Paulo

3

40

GUT / Mexico City

3

41

LLYC (BESO by LLYC) / Ciudad de México

3

42

LLYC Brazil / São Paulo

3

43

Publicis Colombia / Bogotá

3

44

Sancho BBDO / Bogotá

3

45

Wunderman Thompson / Lima

3

46

UmStudio / São Paulo

1.50

47

Wunderman Thompson Argentina / Buenos Aires

1.50