The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Martin Agency / Richmond Client: Bernie's Tattooing Parlor Category: Collateral / Collateral P.O.P
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wieden+Kennedy / Portland Client: Nike Category: Collateral / Collateral P.O.P
Agency: Client: Jelly Helm Category: Collateral / Collateral Direct Mail: Single
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Client: Spindler Antiques Category: Collateral / Collateral P.O.P
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Direct Mail: Single
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Tretorn Athletic Footwear Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Liz Claiborne/Realites Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Anderson & Lembke / New York Client: Agfa Compugraphic Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Cipriani Kremer Advertising / Boston Client: Cole-Haan Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Plastocor Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Springhill Paper Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Springhill Paper Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Gary Fisher Bicycle Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Meldrum and Fewsmith / Cleveland Client: Meldrum and Fewsmith Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Team One Advertising / El Segundo Client: Lexus Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wardrop Murtaugh Temple / Chicago Client: Consolidated Papers Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wells Rich Greene / New York Client: S. D. Warren Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Ad Hut / Minneapolis Client: Body Language Category: Collateral / Collateral P.O.P
Agency: The Ad Hut / Minneapolis Client: Body Language Category: Collateral / Collateral P.O.P
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Collateral / Collateral P.O.P
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Collateral / Collateral P.O.P
Agency: Buckley DeCerchio Cavalier / New York Client: The Finals Category: Collateral / Collateral P.O.P
Agency: Cabot Communications / Boston Client: School of the Museum of Fine Arts Category: Collateral / Collateral P.O.P
Agency: Carmichael Lynch / Minneapolis Client: Voiceworks Category: Collateral / Collateral P.O.P
Agency: Chiat/Day/Mojo / Toronto Client: Nissan Canada Category: Collateral / Collateral P.O.P
Agency: Chiat/Day/Mojo / Toronto Client: Nissan Canada Category: Collateral / Collateral P.O.P
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Collateral / Collateral P.O.P
Agency: Chuck Ruhr Advertising / Minneapolis Client: Pasqual's Category: Collateral / Collateral P.O.P
Agency: Chuck Ruhr Advertising / Minneapolis Client: The College of Comic Book Knowledge Category: Collateral / Collateral P.O.P
Agency: Cramer-Krasselt / Chicago Client: Rand McNally Map & Travel Store Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Atlanta Client: High Museum of Art Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Hell Sauce Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Hell Sauce Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Richmond Client: Earle Palmer Brown Category: Collateral / Collateral P.O.P
Agency: Fallon McElligott / Minneapolis Client: Penn Racquet Sports Category: Collateral / Collateral P.O.P
Agency: Fallon McElligott / Minneapolis Client: Penn Racquet Sports Category: Collateral / Collateral P.O.P
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral P.O.P
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral P.O.P
Agency: Kauffman Stewart Advertising / Minneapolis Client: Artic Cat Snowmobiles Category: Collateral / Collateral P.O.P
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Jerry's Record Mart Category: Collateral / Collateral P.O.P
Agency: Martin/Williams / Minneapolis Client: Sylvio P. Lesso, D.D.S. Category: Collateral / Collateral P.O.P

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Gold Pencil

The Martin Agency / Richmond

Bernie's Tattooing Parlor

Collateral / Collateral P.O.P

91061A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91056A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Collateral / Collateral P.O.P

91062A

1991 Advertising Silver Pencil

Jelly Helm

Collateral / Collateral Direct Mail: Single

91057A

1991 Advertising Silver Pencil

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral Direct Mail: Single

91059A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Bronze Pencil

Spindler Antiques

Collateral / Collateral P.O.P

91063A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91058A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Direct Mail: Single

91060A

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Tretorn Athletic Footwear

Collateral / Collateral Brochures Other Than by Mail

91475A

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Liz Claiborne/Realites

Collateral / Collateral Brochures Other Than by Mail

91476A

1991 Advertising Finalist

Anderson & Lembke / New York

Agfa Compugraphic

Collateral / Collateral Brochures Other Than by Mail

91477A

1991 Advertising Finalist

Cipriani Kremer Advertising / Boston

Cole-Haan

Collateral / Collateral Brochures Other Than by Mail

91478A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Collateral / Collateral Brochures Other Than by Mail

91479A

1991 Advertising Finalist

Kaminsky Design / Boston

Plastocor

Collateral / Collateral Brochures Other Than by Mail

91480A

1991 Advertising Finalist

Kaminsky Design / Boston

Springhill Paper

Collateral / Collateral Brochures Other Than by Mail

91481A

1991 Advertising Finalist

Kaminsky Design / Boston

Springhill Paper

Collateral / Collateral Brochures Other Than by Mail

91482A

1991 Advertising Finalist

Mandelbaum Mooney Ashley / San Francisco

Gary Fisher Bicycle Company

Collateral / Collateral Brochures Other Than by Mail

91483A

1991 Advertising Finalist

Meldrum and Fewsmith / Cleveland

Meldrum and Fewsmith

Collateral / Collateral Brochures Other Than by Mail

91484A

1991 Advertising Finalist

Team One Advertising / El Segundo

Lexus

Collateral / Collateral Brochures Other Than by Mail

91485A

1991 Advertising Finalist

Wardrop Murtaugh Temple / Chicago

Consolidated Papers

Collateral / Collateral Brochures Other Than by Mail

91486A

1991 Advertising Finalist

Wells Rich Greene / New York

S. D. Warren

Collateral / Collateral Brochures Other Than by Mail

91487A

1991 Advertising Finalist

The Ad Hut / Minneapolis

Body Language

Collateral / Collateral P.O.P

91520A

1991 Advertising Finalist

The Ad Hut / Minneapolis

Body Language

Collateral / Collateral P.O.P

91521A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Collateral / Collateral P.O.P

91522A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Collateral / Collateral P.O.P

91523A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

The Finals

Collateral / Collateral P.O.P

91524A

1991 Advertising Finalist

Cabot Communications / Boston

School of the Museum of Fine Arts

Collateral / Collateral P.O.P

91525A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Voiceworks

Collateral / Collateral P.O.P

91526A

1991 Advertising Finalist

Chiat/Day/Mojo / Toronto

Nissan Canada

Collateral / Collateral P.O.P

91527A

1991 Advertising Finalist

Chiat/Day/Mojo / Toronto

Nissan Canada

Collateral / Collateral P.O.P

91528A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Collateral / Collateral P.O.P

91529A

1991 Advertising Finalist

Chuck Ruhr Advertising / Minneapolis

Pasqual's

Collateral / Collateral P.O.P

91530A

1991 Advertising Finalist

Chuck Ruhr Advertising / Minneapolis

The College of Comic Book Knowledge

Collateral / Collateral P.O.P

91531A

1991 Advertising Finalist

Cramer-Krasselt / Chicago

Rand McNally Map & Travel Store

Collateral / Collateral P.O.P

91532A

1991 Advertising Finalist

Earle Palmer Brown / Atlanta

High Museum of Art

Collateral / Collateral P.O.P

91533A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Collateral / Collateral P.O.P

91534A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Collateral / Collateral P.O.P

91535A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Hell Sauce

Collateral / Collateral P.O.P

91536A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Hell Sauce

Collateral / Collateral P.O.P

91537A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Earle Palmer Brown

Collateral / Collateral P.O.P

91538A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Penn Racquet Sports

Collateral / Collateral P.O.P

91539A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Penn Racquet Sports

Collateral / Collateral P.O.P

91540A

1991 Advertising Finalist

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral P.O.P

91541A

1991 Advertising Finalist

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral P.O.P

91542A

1991 Advertising Finalist

Kauffman Stewart Advertising / Minneapolis

Artic Cat Snowmobiles

Collateral / Collateral P.O.P

91543A

1991 Advertising Finalist

Loeffler Ketchum Mountjoy / Charlotte

Jerry's Record Mart

Collateral / Collateral P.O.P

91544A

1991 Advertising Finalist

Martin/Williams / Minneapolis

Sylvio P. Lesso, D.D.S.

Collateral / Collateral P.O.P

91545A

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