The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Ogilvy & Mather / London Client: Lever Bros. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Leagas Delaney / London Client: Sanyo Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Hal Riney & Partners / Chicago Client: John Nuveen & Company Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Bozell / New York Client: Mass Mutual Life Insurance Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: HDM Horner Collis & Kirvan / London Client: Majestic Wine Warehouses Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Campbell-Mithun-Esty / New York Client: 800 Flowers Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Follis De Vito / New York Client: Doak Pharmacal Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Franklin & Associates / San Diego Client: San Diego Wild Animal Park Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Kirshenbaum & Bond / New York Client: Charivari Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Leo Burnett Company / Chicago Client: Heinz Pet Products/Amore Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: WJZY-TV46 Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Meldrum and Fewsmith / Cleveland Client: Ohio Grape Industry Program Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Ogilvy & Mather / Honolulu Client: Hawaii Kids at Work Day Care Center Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Scali McCabe Sloves / New York Client: Volvo Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen/Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen/Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen/Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Ogilvy & Mather / New York Client: Pepperidge Farm Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Young & Laramore / Indianapolis Client: Sommer Awning Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carroll Raj Stagliano / New York Client: WQXR 96.3 FM Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Cow & Gate Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: United Parcel Service Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: Club Med Sales Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Liberty Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: BMP DDB Needham / London Client: Campbells Distillers-Blackbush Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bozell / Los Angeles Client: Kawasaki Motor Corporation, USA Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91024A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91016A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Silver Pencil

Scali McCabe Sloves / New York

Pella Windows and Doors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91025A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Lever Bros.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91026A

1991 Advertising Silver Pencil

Leagas Delaney / London

Sanyo

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91017A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91027A

1991 Advertising Bronze Pencil

Hal Riney & Partners / Chicago

John Nuveen & Company

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91018A

1991 Advertising Finalist

Bozell / New York

Mass Mutual Life Insurance

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91317A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91318A

1991 Advertising Finalist

HDM Horner Collis & Kirvan / London

Majestic Wine Warehouses

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91319A

1991 Advertising Finalist

Campbell-Mithun-Esty / New York

800 Flowers

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91344A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91345A

1991 Advertising Finalist

Follis De Vito / New York

Doak Pharmacal

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91346A

1991 Advertising Finalist

Franklin & Associates / San Diego

San Diego Wild Animal Park

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91347A

1991 Advertising Finalist

Kirshenbaum & Bond / New York

Charivari

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91348A

1991 Advertising Finalist

Leo Burnett Company / Chicago

Heinz Pet Products/Amore

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91349A

1991 Advertising Finalist

Loeffler Ketchum Mountjoy / Charlotte

WJZY-TV46

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91350A

1991 Advertising Finalist

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91351A

1991 Advertising Finalist

Meldrum and Fewsmith / Cleveland

Ohio Grape Industry Program

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91352A

1991 Advertising Finalist

Ogilvy & Mather / Honolulu

Hawaii Kids at Work Day Care Center

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91353A

1991 Advertising Finalist

Scali McCabe Sloves / New York

Volvo

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91354A

1991 Advertising Finalist

Mullen/Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91355A

1991 Advertising Finalist

Mullen/Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91356A

1991 Advertising Finalist

Mullen/Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91357A

1991 Advertising Finalist

Ogilvy & Mather / New York

Pepperidge Farm

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91358A

1991 Advertising Finalist

Young & Laramore / Indianapolis

Sommer Awning

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91359A

1991 Advertising Finalist

TBWA Kerlick Switzer / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91360A

1991 Advertising Finalist

Carroll Raj Stagliano / New York

WQXR 96.3 FM

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91361A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91238A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91239A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91240A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Cow & Gate

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91241A

1991 Advertising Finalist

Ammirati & Puris / New York

United Parcel Service

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91242A

1991 Advertising Finalist

Ammirati & Puris / New York

Club Med Sales

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91243A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91244A

1991 Advertising Finalist

Bartle Bogle Hegarty / London

Liberty

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91245A

1991 Advertising Finalist

BMP DDB Needham / London

Campbells Distillers-Blackbush

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91246A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91247A

1991 Advertising Finalist

Bozell / Los Angeles

Kawasaki Motor Corporation, USA

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91248A

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