The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Little Ceasar Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Volvo Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pizza Hut Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Apple Computers/Macintosh Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham / London Client: V.A.G. (UK) Category: Consumer Television / Consumer Television Over :30 Single
Agency: BSB Dorland / London Client: Woolworths Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Campaign Palace / Darlinghurst, NSW Client: CCA Snack Foods Category: Consumer Television / Consumer Television Over :30 Single
Agency: Campbell-Mithun-Esty / Southfield Client: Chrysler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Procter & Gamble/Cheer Category: Consumer Television / Consumer Television Over :30 Single
Agency: Still Price Lintas / London Client: Johnson & Johnson Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Claiborne for Men Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Cadbury/Schweppes Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Baker Lovick/BBDO / Toronto Client: Black & Decker Canada Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Ball Partnership / Singapore Client: The Pan Pacific Hotel / Singapore Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / London Client: KISS FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bergelt Litchfield Raboy & Tsao / New York Client: Metropolitan Transit Authority Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Buckley DeCerchio Cavalier / New York Client: New York Restaurant Group/Smith & Wollensky Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: Taylor Made Golf Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: YMCA of Minneapolis Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :30/:25 Single

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Little Ceasar

Consumer Television / Consumer Television :24 and Under: Campaign

910094T

1991 Advertising Gold Pencil

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :24 and Under: Campaign

91092T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Campaign

91093T

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Volvo

Consumer Television / Consumer Television Over :30 Single

91604T

1991 Advertising Finalist

BBDO / New York

Pizza Hut

Consumer Television / Consumer Television Over :30 Single

91605T

1991 Advertising Finalist

BBDO / New York

Apple Computers/Macintosh

Consumer Television / Consumer Television Over :30 Single

91606T

1991 Advertising Finalist

BMP DDB Needham / London

V.A.G. (UK)

Consumer Television / Consumer Television Over :30 Single

91607T

1991 Advertising Finalist

BSB Dorland / London

Woolworths

Consumer Television / Consumer Television Over :30 Single

91608T

1991 Advertising Finalist

The Campaign Palace / Darlinghurst, NSW

CCA Snack Foods

Consumer Television / Consumer Television Over :30 Single

91609T

1991 Advertising Finalist

Campbell-Mithun-Esty / Southfield

Chrysler

Consumer Television / Consumer Television Over :30 Single

91610T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

91611T

1991 Advertising Finalist

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

91612T

1991 Advertising Finalist

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

91613T

1991 Advertising Finalist

Leo Burnett Company / Chicago

Procter & Gamble/Cheer

Consumer Television / Consumer Television Over :30 Single

91614T

1991 Advertising Finalist

Still Price Lintas / London

Johnson & Johnson

Consumer Television / Consumer Television Over :30 Single

91615T

1991 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

91616T

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Claiborne for Men

Consumer Television / Consumer Television :30/:25 Single

91619T

1991 Advertising Finalist

Ammirati & Puris / New York

Cadbury/Schweppes

Consumer Television / Consumer Television :30/:25 Single

91620T

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Television / Consumer Television :30/:25 Single

91621T

1991 Advertising Finalist

Baker Lovick/BBDO / Toronto

Black & Decker Canada

Consumer Television / Consumer Television :30/:25 Single

91622T

1991 Advertising Finalist

The Ball Partnership / Singapore

The Pan Pacific Hotel / Singapore

Consumer Television / Consumer Television :30/:25 Single

91623T

1991 Advertising Finalist

BBDO / London

KISS FM

Consumer Television / Consumer Television :30/:25 Single

91624T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91625T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91626T

1991 Advertising Finalist

Bergelt Litchfield Raboy & Tsao / New York

Metropolitan Transit Authority

Consumer Television / Consumer Television :30/:25 Single

91627T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91628T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91629T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91630T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91631T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

91632T

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

New York Restaurant Group/Smith & Wollensky

Consumer Television / Consumer Television :30/:25 Single

91633T

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Normark

Consumer Television / Consumer Television :30/:25 Single

91634T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Television / Consumer Television :30/:25 Single

91635T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Taylor Made Golf Company

Consumer Television / Consumer Television :30/:25 Single

91636T

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

YMCA of Minneapolis

Consumer Television / Consumer Television :30/:25 Single

91637T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :30/:25 Single

91638T

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