The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Chait/Day/Mojo / Toronto Client: Chiat/Day/Majo Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Arnold Advertising / Boston Client: Rand Typography Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: Borders Perrin & Norrander / Seattle Client: Kenworth Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Hush Puppies Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Independent Television Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Goodby Berlin & Silverstein Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Merril Dello Iancono / Falls Church Client: Photo Effects Category: Trade / Trade B/W One Page or Spread: Single
Agency: Omon / New York Client: Pelorus Film Company Category: Trade / Trade B/W One Page or Spread: Single
Agency: Spare Time Advertising / Chicago Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: Anderson & Lembke / San Francisco Client: Burlington Air Express Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: Allure/Conde Nast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Samsonite Furniture Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: O.M. Scott & Sons Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: World Monitor Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Rolling Stone Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Carl Cedergren Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Knoll Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mullen/Wenham Client: The Timberland Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Young & Company / Los Angeles Client: Encore Video Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Color One Page or Spread: Single

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Bronze Pencil

Chait/Day/Mojo / Toronto

Chiat/Day/Majo

Trade / Trade Less Than a Page: B/W or Color: Single

91048A

1991 Advertising Finalist

Arnold Advertising / Boston

Rand Typography

Trade / Trade B/W One Page or Spread: Single

91401A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91402A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91403A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91404A

1991 Advertising Finalist

Borders Perrin & Norrander / Seattle

Kenworth

Trade / Trade B/W One Page or Spread: Single

91405A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91406A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91407A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Hush Puppies

Trade / Trade B/W One Page or Spread: Single

91408A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Independent Television

Trade / Trade B/W One Page or Spread: Single

91409A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business

Trade / Trade B/W One Page or Spread: Single

91410A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91411A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Goodby Berlin & Silverstein

Trade / Trade B/W One Page or Spread: Single

91412A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91413A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91414A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91415A

1991 Advertising Finalist

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91416A

1991 Advertising Finalist

Merril Dello Iancono / Falls Church

Photo Effects

Trade / Trade B/W One Page or Spread: Single

91417A

1991 Advertising Finalist

Omon / New York

Pelorus Film Company

Trade / Trade B/W One Page or Spread: Single

91418A

1991 Advertising Finalist

Spare Time Advertising / Chicago

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91419A

1991 Advertising Finalist

Anderson & Lembke / San Francisco

Burlington Air Express

Trade / Trade Any Size B/W or Color: Campaign

91457A

1991 Advertising Finalist

Atlas Citron Haligman & Bedecarre / San Francisco

Allure/Conde Nast

Trade / Trade Any Size B/W or Color: Campaign

91458A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade Any Size B/W or Color: Campaign

91459A

1991 Advertising Finalist

Cole Henderson Drake / Atlanta

Samsonite Furniture

Trade / Trade Any Size B/W or Color: Campaign

91460A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

O.M. Scott & Sons

Trade / Trade Any Size B/W or Color: Campaign

91461A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

91462A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Any Size B/W or Color: Campaign

91463A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Any Size B/W or Color: Campaign

91464A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

World Monitor

Trade / Trade Any Size B/W or Color: Campaign

91465A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Any Size B/W or Color: Campaign

91466A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Rolling Stone

Trade / Trade Any Size B/W or Color: Campaign

91467A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Carl Cedergren

Trade / Trade Any Size B/W or Color: Campaign

91468A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

91469A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Knoll

Trade / Trade Any Size B/W or Color: Campaign

91470A

1991 Advertising Finalist

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Any Size B/W or Color: Campaign

91471A

1991 Advertising Finalist

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Any Size B/W or Color: Campaign

91472A

1991 Advertising Finalist

Mullen/Wenham

The Timberland Company

Trade / Trade Any Size B/W or Color: Campaign

91473A

1991 Advertising Finalist

Young & Company / Los Angeles

Encore Video

Trade / Trade Any Size B/W or Color: Campaign

91474A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Color One Page or Spread: Single

91420A

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