The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: ASPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lachlan McPherson / Melbourne Client: RSPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB Needham / London Client: Health Education Authority Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Ogilvy & Mather / London Client: Lever Bros. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Nationwide Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Campaign
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Franklin & Associates / San Diego Client: Constitutional Rights Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

ASPCA

Public Service/Political / Public Service/Political Television: Single

91095A

1991 Advertising Silver Pencil

Lachlan McPherson / Melbourne

RSPCA

Public Service/Political / Public Service/Political Television: Single

91096A

1991 Advertising Bronze Pencil

BMP DDB Needham / London

Health Education Authority

Public Service/Political / Public Service/Political Television: Single

91097A

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91024A

1991 Advertising Silver Pencil

Scali McCabe Sloves / New York

Pella Windows and Doors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91025A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Lever Bros.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91026A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91027A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91001A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91002A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91003A

1991 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91004A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Nationwide

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91005A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Campaign

91077R

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Silver Pencil

Franklin & Associates / San Diego

Constitutional Rights Foundation

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91071A

1991 Advertising Bronze Pencil

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91072A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

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