The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Massachusetts College of Art / Boston, University of Minnesota / Minneapolis Category: College Competition
Agency: East Texas State University / Commerce Category: College Competition
Agency: Georgia State University / Atlanta Category: College Competition
Agency: Fallon McElligott / Minneapolis Client: People for the Ethical Treatment of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / London Client: Royal National Institute for the Deaf Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Providence Client: The United Way of Southeastern New England Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Meldrum & Fewsmith / Cleveland Client: Clean-Land, Ohio Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Franklin & Associates / San Diego Client: Constitutional Rights Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Jose Cuervo Tequila Category: Outdoor / Outdoor: Single
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Steve & Warren's Excellent Ad Venture / Portland Client: Northwest Film & Video Center Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Nationwide Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Leagas Delaney / London Client: Sanyo Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Hal Riney & Partners / Chicago Client: John Nuveen & Company Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Little Ceasar Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Gold Pencil

Massachusetts College of Art / Boston, University of Minnesota / Minneapolis

N/A

College Competition

91100A

1991 Advertising Silver Pencil

East Texas State University / Commerce

N/A

College Competition

91101A

1991 Advertising Bronze Pencil

Georgia State University / Atlanta

N/A

College Competition

91102A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

People for the Ethical Treatment of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91064A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Royal National Institute for the Deaf

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91065A

1991 Advertising Silver Pencil

Pagano Schenck & Kay / Providence

The United Way of Southeastern New England

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91066A

1991 Advertising Bronze Pencil

Meldrum & Fewsmith / Cleveland

Clean-Land, Ohio

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91067A

1991 Advertising Silver Pencil

Franklin & Associates / San Diego

Constitutional Rights Foundation

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91071A

1991 Advertising Bronze Pencil

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91072A

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91034A

1991 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Jose Cuervo Tequila

Outdoor / Outdoor: Single

91035A

1991 Advertising Bronze Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91036A

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Silver Pencil

Steve & Warren's Excellent Ad Venture / Portland

Northwest Film & Video Center

Non-Broadcast / Non-Broadcast Cinema/Video

91099A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91001A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91002A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91003A

1991 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91004A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Nationwide

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91005A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91016A

1991 Advertising Silver Pencil

Leagas Delaney / London

Sanyo

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91017A

1991 Advertising Bronze Pencil

Hal Riney & Partners / Chicago

John Nuveen & Company

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91018A

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Little Ceasar

Consumer Television / Consumer Television :24 and Under: Campaign

910094T

1991 Advertising Gold Pencil

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :24 and Under: Campaign

91092T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Campaign

91093T

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

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