The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91024A
Award:
1991 Advertising Silver Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Pella Windows and Doors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91025A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Lever Bros.
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91026A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91027A
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91006A
Award:
1991 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91007A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91008A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Pacific Care Beauty
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91009A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Sime Darby Marketing
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91010A
Award:
1991 Advertising Gold Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91034A
Award:
1991 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Jose Cuervo Tequila
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91035A
Award:
1991 Advertising Bronze Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91036A
Award:
1991 Advertising Gold Pencil
Agency:
The Ball Partnership / Singapore
Client:
The Ball Partnership
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91049A
Award:
1991 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
The American Advertising Museum
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91050A
Award:
1991 Advertising Silver Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91051A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91052A
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91078T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91079T
Award:
1991 Advertising Silver Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91080T
Award:
1991 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Pepsi Cola Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91081T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91082T
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
Award:
1991 Advertising Silver Pencil
Agency:
Client:
Jelly Helm
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91057A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91058A
Award:
1991 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91059A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91060A
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91089T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91090T
Award:
1991 Advertising Bronze Pencil
Agency:
Franklin Dallas Kundinger / Ontario
Client:
CJCL 1430 Radio
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91091T
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
People for the Ethical Treatment of Animals
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91064A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Royal National Institute for the Deaf
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91065A
Award:
1991 Advertising Silver Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
The United Way of Southeastern New England
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91066A
Award:
1991 Advertising Bronze Pencil
Agency:
Meldrum & Fewsmith / Cleveland
Client:
Clean-Land, Ohio
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91067A
Award:
1991 Advertising Silver Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91028A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91029A
Award:
1991 Advertising Bronze Pencil
Agency:
TBWA Kerlick Switzer / St. Louis
Client:
Fred Arbogast
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91030A
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Royal Marsden Hospital
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91068A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Save the World
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91069A
Award:
1991 Advertising Bronze Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91070A
Award:
1991 Advertising Gold Pencil
Agency:
Grace & Rothschild / New York
Client:
Range Rover of North America
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91019A
Award:
1991 Advertising Silver Pencil
Agency:
Mandelbaum Mooney Ashley / San Francisco
Client:
Dakin
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91020A
