The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Ceasar
Agency: Cliff Freeman & Partners / New York
Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
ASPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91095A
Award:
1991 Advertising Silver Pencil
Agency:
Lachlan McPherson / Melbourne
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91096A
Award:
1991 Advertising Bronze Pencil
Agency:
BMP DDB Needham / London
Client:
Health Education Authority
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91097A
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91089T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91090T
Award:
1991 Advertising Bronze Pencil
Agency:
Franklin Dallas Kundinger / Ontario
Client:
CJCL 1430 Radio
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91091T
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Little Ceasar
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
910094T
Award:
1991 Advertising Gold Pencil
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91092T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91093T
Award:
1991 Advertising Gold Pencil
Agency:
Ads Infinitum / Minneapolis
Client:
Li'l Red Grocery
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91011A
Award:
1991 Advertising Silver Pencil
Agency:
DoJo Advertising / Brookline
Client:
Gold's Gym
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91012A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91013A
Award:
1991 Advertising Gold Pencil
Agency:
The Ball Partnership / Singapore
Client:
The Ball Partnership
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91049A
Award:
1991 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
The American Advertising Museum
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91050A
Award:
1991 Advertising Silver Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91051A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91052A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
People for the Ethical Treatment of Animals
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91064A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Royal National Institute for the Deaf
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91065A
Award:
1991 Advertising Silver Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
The United Way of Southeastern New England
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91066A
Award:
1991 Advertising Bronze Pencil
Agency:
Meldrum & Fewsmith / Cleveland
Client:
Clean-Land, Ohio
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91067A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91024A
Award:
1991 Advertising Silver Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Pella Windows and Doors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91025A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Lever Bros.
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91026A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91027A
Award:
1991 Advertising Silver Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91028A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91029A
Award:
1991 Advertising Bronze Pencil
Agency:
TBWA Kerlick Switzer / St. Louis
Client:
Fred Arbogast
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91030A
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Courtauld Institute
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91037A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen/Wenham
Client:
Smartfoods
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91038A
Award:
1991 Advertising Bronze Pencil
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91039A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91040A
Award:
1991 Advertising Silver Pencil
Agency:
Franklin & Associates / San Diego
Client:
Constitutional Rights Foundation
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91071A
Award:
1991 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
NeuroCommunication Research Laboratories
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91072A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91041A
Award:
1991 Advertising Silver Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
The Creative Register
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91042A
Award:
1991 Advertising Bronze Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91043A
Award:
1991 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Bernie's Tattooing Parlor
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91061A
Award:
1991 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91062A
Award:
1991 Advertising Bronze Pencil
Agency:
Client:
Spindler Antiques
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91063A
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
Award:
1991 Advertising Silver Pencil
Agency:
Client:
Jelly Helm
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91057A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91058A
Award:
1991 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91059A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91060A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
