The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Ceasar
Agency: Cliff Freeman & Partners / New York
Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91044A
Award:
1991 Advertising Gold Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91045A
Award:
1991 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91046A
Award:
1991 Advertising Bronze Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91047A
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Little Ceasar
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
910094T
Award:
1991 Advertising Gold Pencil
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91092T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91093T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91078T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91079T
Award:
1991 Advertising Silver Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91080T
Award:
1991 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Pepsi Cola Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91081T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91082T
Award:
1991 Advertising Gold Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91034A
Award:
1991 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Jose Cuervo Tequila
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91035A
Award:
1991 Advertising Bronze Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91036A
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Bernie's Tattooing Parlor
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91061A
Award:
1991 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91062A
Award:
1991 Advertising Bronze Pencil
Agency:
Client:
Spindler Antiques
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91063A
Award:
1991 Advertising Gold Pencil
Agency:
Massachusetts College of Art / Boston, University of Minnesota / Minneapolis
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91100A
Award:
1991 Advertising Silver Pencil
Agency:
East Texas State University / Commerce
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91101A
Award:
1991 Advertising Bronze Pencil
Agency:
Georgia State University / Atlanta
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91102A
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
People for the Ethical Treatment of Animals
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91064A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Royal National Institute for the Deaf
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91065A
Award:
1991 Advertising Silver Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
The United Way of Southeastern New England
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91066A
Award:
1991 Advertising Bronze Pencil
Agency:
Meldrum & Fewsmith / Cleveland
Client:
Clean-Land, Ohio
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91067A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91006A
Award:
1991 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91007A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91008A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Pacific Care Beauty
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91009A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Sime Darby Marketing
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91010A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
The Ball Partnership / Singapore
Client:
The Ball Partnership
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91049A
Award:
1991 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
The American Advertising Museum
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91050A
Award:
1991 Advertising Silver Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91051A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91052A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
