The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Jose Cuervo Tequila Category: Outdoor / Outdoor: Single
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Massachusetts College of Art / Boston, University of Minnesota / Minneapolis Category: College Competition
Agency: East Texas State University / Commerce Category: College Competition
Agency: Georgia State University / Atlanta Category: College Competition
Agency: The Martin Agency / Richmond Client: Bernie's Tattooing Parlor Category: Collateral / Collateral P.O.P
Agency: Wieden+Kennedy / Portland Client: Nike Category: Collateral / Collateral P.O.P
Agency: Client: Spindler Antiques Category: Collateral / Collateral P.O.P
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Little Ceasar Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Campaign

1991 Advertising Gold Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91034A

1991 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Jose Cuervo Tequila

Outdoor / Outdoor: Single

91035A

1991 Advertising Bronze Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91036A

1991 Advertising Silver Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91014A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91015A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Massachusetts College of Art / Boston, University of Minnesota / Minneapolis

N/A

College Competition

91100A

1991 Advertising Silver Pencil

East Texas State University / Commerce

N/A

College Competition

91101A

1991 Advertising Bronze Pencil

Georgia State University / Atlanta

N/A

College Competition

91102A

1991 Advertising Gold Pencil

The Martin Agency / Richmond

Bernie's Tattooing Parlor

Collateral / Collateral P.O.P

91061A

1991 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Collateral / Collateral P.O.P

91062A

1991 Advertising Bronze Pencil

Spindler Antiques

Collateral / Collateral P.O.P

91063A

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Little Ceasar

Consumer Television / Consumer Television :24 and Under: Campaign

910094T

1991 Advertising Gold Pencil

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :24 and Under: Campaign

91092T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Campaign

91093T

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