The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Ceasar
Agency: Cliff Freeman & Partners / New York
Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91078T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91079T
Award:
1991 Advertising Silver Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91080T
Award:
1991 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Pepsi Cola Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91081T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91082T
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
Award:
1991 Advertising Silver Pencil
Agency:
Client:
Jelly Helm
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91057A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91058A
Award:
1991 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91059A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91060A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91044A
Award:
1991 Advertising Gold Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91045A
Award:
1991 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91046A
Award:
1991 Advertising Bronze Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91047A
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91083T
Award:
1991 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
DHL International
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91084T
Award:
1991 Advertising Bronze Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91085T
Award:
1991 Advertising Gold Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91086T
Award:
1991 Advertising Silver Pencil
Agency:
Levine Huntley Vick & Beaver / New York
Client:
Maidenform
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91087T
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91088T
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Little Ceasar
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
910094T
Award:
1991 Advertising Gold Pencil
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91092T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91093T
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
ASPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91095A
Award:
1991 Advertising Silver Pencil
Agency:
Lachlan McPherson / Melbourne
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91096A
Award:
1991 Advertising Bronze Pencil
Agency:
BMP DDB Needham / London
Client:
Health Education Authority
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91097A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
The Mirage
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91053A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91054A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91055A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Gold Pencil
Agency:
Ads Infinitum / Minneapolis
Client:
Li'l Red Grocery
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91011A
Award:
1991 Advertising Silver Pencil
Agency:
DoJo Advertising / Brookline
Client:
Gold's Gym
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91012A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91013A
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Royal Marsden Hospital
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91068A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Save the World
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91069A
Award:
1991 Advertising Bronze Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91070A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Courtauld Institute
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91037A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen/Wenham
Client:
Smartfoods
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91038A
Award:
1991 Advertising Bronze Pencil
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91039A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91040A
