The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Courtauld Institute
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91037A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen/Wenham
Client:
Smartfoods
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91038A
Award:
1991 Advertising Bronze Pencil
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91039A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91040A
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
ASPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91095A
Award:
1991 Advertising Silver Pencil
Agency:
Lachlan McPherson / Melbourne
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91096A
Award:
1991 Advertising Bronze Pencil
Agency:
BMP DDB Needham / London
Client:
Health Education Authority
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91097A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91044A
Award:
1991 Advertising Gold Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91045A
Award:
1991 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91046A
Award:
1991 Advertising Bronze Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91047A
Award:
1991 Advertising Silver Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91028A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91029A
Award:
1991 Advertising Bronze Pencil
Agency:
TBWA Kerlick Switzer / St. Louis
Client:
Fred Arbogast
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91030A
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91078T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91079T
Award:
1991 Advertising Silver Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91080T
Award:
1991 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Pepsi Cola Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91081T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91082T
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Royal Marsden Hospital
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91068A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Save the World
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91069A
Award:
1991 Advertising Bronze Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91070A
Award:
1991 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
The Mirage
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91053A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91054A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91055A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Annual ID:
91031A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Annual ID:
91032A
Award:
1991 Advertising Bronze Pencil
Agency:
Angotti Thomas Hedge / New York
Client:
Austin Nichols/Wild Turkey Bourbon
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Annual ID:
91033A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91089T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91090T
Award:
1991 Advertising Bronze Pencil
Agency:
Franklin Dallas Kundinger / Ontario
Client:
CJCL 1430 Radio
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91091T
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Gold Pencil
Agency:
Massachusetts College of Art / Boston, University of Minnesota / Minneapolis
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91100A
Award:
1991 Advertising Silver Pencil
Agency:
East Texas State University / Commerce
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91101A
Award:
1991 Advertising Bronze Pencil
Agency:
Georgia State University / Atlanta
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91102A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91041A
