The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Bernie's Tattooing Parlor
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91061A
Award:
1991 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91062A
Award:
1991 Advertising Bronze Pencil
Agency:
Client:
Spindler Antiques
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91063A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Clarks of England
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91041A
Award:
1991 Advertising Silver Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
The Creative Register
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91042A
Award:
1991 Advertising Bronze Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Trade / Trade B/W One Page or Spread: Single
Annual ID:
91043A
Award:
1991 Advertising Gold Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91034A
Award:
1991 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Jose Cuervo Tequila
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91035A
Award:
1991 Advertising Bronze Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91036A
Award:
1991 Advertising Silver Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91028A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91029A
Award:
1991 Advertising Bronze Pencil
Agency:
TBWA Kerlick Switzer / St. Louis
Client:
Fred Arbogast
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91030A
Award:
1991 Advertising Gold Pencil
Agency:
Massachusetts College of Art / Boston, University of Minnesota / Minneapolis
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91100A
Award:
1991 Advertising Silver Pencil
Agency:
East Texas State University / Commerce
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91101A
Award:
1991 Advertising Bronze Pencil
Agency:
Georgia State University / Atlanta
Client:
N/A
Title:
Category:
College Competition
Annual ID:
91102A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91024A
Award:
1991 Advertising Silver Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Pella Windows and Doors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91025A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Lever Bros.
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91026A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91027A
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91083T
Award:
1991 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
DHL International
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91084T
Award:
1991 Advertising Bronze Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91085T
Award:
1991 Advertising Gold Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91086T
Award:
1991 Advertising Silver Pencil
Agency:
Levine Huntley Vick & Beaver / New York
Client:
Maidenform
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91087T
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91088T
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Silver Pencil
Agency:
Franklin & Associates / San Diego
Client:
Constitutional Rights Foundation
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91071A
Award:
1991 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
NeuroCommunication Research Laboratories
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91072A
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Royal Marsden Hospital
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91068A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Save the World
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91069A
Award:
1991 Advertising Bronze Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
91070A
Award:
1991 Advertising Gold Pencil
Agency:
Grace & Rothschild / New York
Client:
Range Rover of North America
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91019A
Award:
1991 Advertising Silver Pencil
Agency:
Mandelbaum Mooney Ashley / San Francisco
Client:
Dakin
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91020A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91021A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91022A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91023A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
People for the Ethical Treatment of Animals
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91064A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Royal National Institute for the Deaf
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91065A
