The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
It's Gotta Be the Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Award:
1991 Advertising Finalist
Agency:
Chiat/Day/Mojo / Venice
Client:
Eveready Battery
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91674T
Award:
1991 Advertising Finalist
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91675T
Award:
1991 Advertising Finalist
Agency:
Altschiller Reitzfeld/Tracy-Locke / New York
Client:
Claiborne for Men
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91619T
Award:
1991 Advertising Finalist
Agency:
Ammirati & Puris / New York
Client:
Cadbury/Schweppes
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91620T
Award:
1991 Advertising Finalist
Agency:
Angotti Thomas Hedge / New York
Client:
Saab Cars USA
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91621T
Award:
1991 Advertising Finalist
Agency:
Baker Lovick/BBDO / Toronto
Client:
Black & Decker Canada
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91622T
Award:
1991 Advertising Finalist
Agency:
The Ball Partnership / Singapore
Client:
The Pan Pacific Hotel / Singapore
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91623T
Award:
1991 Advertising Finalist
Agency:
BBDO / London
Client:
KISS FM
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91624T
Award:
1991 Advertising Finalist
Agency:
BBDO / New York
Client:
Pepsi Cola
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91625T
Award:
1991 Advertising Finalist
Agency:
BBDO / New York
Client:
Pepsi Cola
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91626T
Award:
1991 Advertising Finalist
Agency:
Bergelt Litchfield Raboy & Tsao / New York
Client:
Metropolitan Transit Authority
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91627T
Award:
1991 Advertising Finalist
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91628T
Award:
1991 Advertising Finalist
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91629T
Award:
1991 Advertising Finalist
Agency:
Borders Perrin & Norrander / Portland
Client:
Portland Opera Association
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91630T
Award:
1991 Advertising Finalist
Agency:
Borders Perrin & Norrander / Portland
Client:
Portland Opera Association
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91631T
Award:
1991 Advertising Finalist
Agency:
Borders Perrin & Norrander / Portland
Client:
Portland General Electric
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91632T
Award:
1991 Advertising Finalist
Agency:
Buckley DeCerchio Cavalier / New York
Client:
New York Restaurant Group/Smith & Wollensky
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91633T
Award:
1991 Advertising Finalist
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91634T
Award:
1991 Advertising Finalist
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91635T
Award:
1991 Advertising Finalist
Agency:
Chiat/Day/Mojo / New York
Client:
Taylor Made Golf Company
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91636T
Award:
1991 Advertising Finalist
Agency:
Clarity Coverdale Rueff / Minneapolis
Client:
YMCA of Minneapolis
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91637T
Award:
1991 Advertising Finalist
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91638T
Award:
1991 Advertising Finalist
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91639T
Award:
1991 Advertising Finalist
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91640T
Award:
1991 Advertising Finalist
Agency:
DDB Needham Worldwide / New York
Client:
Mobil International
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91641T
Award:
1991 Advertising Finalist
Agency:
DDB Needham Worldwide / New York
Client:
Bermuda Department of Tourism
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91642T
Award:
1991 Advertising Finalist
Agency:
Deutsch / New York
Client:
NBA Hoop Cards
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91643T
Award:
1991 Advertising Finalist
Agency:
Earle Palmer Brown / Bethesda
Client:
Bob's Big Boy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91644T
Award:
1991 Advertising Finalist
Agency:
Earle Palmer Brown / Bethesda
Client:
Roy Rogers
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91645T
Award:
1991 Advertising Finalist
Agency:
Earle Palmer Brown / Norfolk
Client:
Sovran Bank
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91646T
Award:
1991 Advertising Finalist
Agency:
Franklin Dallas Kundinger / North York, Ontario
Client:
Rubinet
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91647T
Award:
1991 Advertising Finalist
Agency:
Generator Partnership / London
Client:
Fuji Camera
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91648T
Award:
1991 Advertising Finalist
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Heinz Pet Products / Skippy Premium Dog Food
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91649T
Award:
1991 Advertising Finalist
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Northern California Honda Dealers
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91650T
Award:
1991 Advertising Finalist
Agency:
Levine Huntley Vick & Beaver / New York
Client:
Maidenform
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91651T
Award:
1991 Advertising Finalist
Agency:
Livingston & Company / Seattle
Client:
Seattle Mariners
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91652T
Award:
1991 Advertising Finalist
Agency:
MacLaren: Lintas / Toronto
Client:
Ciba-Geigy/Octrivin Nasal Spray
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91653T
Award:
1991 Advertising Finalist
Agency:
Scali McCabe Sloves / New York
Client:
Volvo
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91654T
Award:
1991 Advertising Finalist
Agency:
W. B. Doner & Company / Southfield
Client:
Leon's
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91655T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91656T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91657T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91658T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91659T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91660T
Award:
1991 Advertising Finalist
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
It's Gotta Be the Shoes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91661T
Award:
1991 Advertising Finalist
Agency:
Wyse Advertising / Cleveland
Client:
True Temper
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91662T
Award:
1991 Advertising Finalist
Agency:
Young & Rubicam / Chicago
Client:
Hartmax Specialty Stores
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91663T
Award:
1991 Advertising Finalist
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91664T
Award:
1991 Advertising Finalist
Agency:
BBDO / New York
Client:
Pepsi Cola
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
91617T
Award:
1991 Advertising Finalist
Agency:
Leo Burnett Company / Chicago
Client:
Procter & Gamble/Cheer
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
91618T
