The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Admen Against Big Logos / El Segundo Client: Atlantic Exterminators Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Chiat/Day/Mojo / Toronto Client: Outward Bound Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Icebox Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Jack Smith Agency / Roanoke Client: Texas Tavern Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Rubin Postaer & Associates / Los Angeles Client: Video Valet Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Claiborne for Men Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Cadbury/Schweppes Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Baker Lovick/BBDO / Toronto Client: Black & Decker Canada Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Ball Partnership / Singapore Client: The Pan Pacific Hotel / Singapore Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / London Client: KISS FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bergelt Litchfield Raboy & Tsao / New York Client: Metropolitan Transit Authority Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Buckley DeCerchio Cavalier / New York Client: New York Restaurant Group/Smith & Wollensky Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: Taylor Made Golf Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: YMCA of Minneapolis Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: Mobil International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: Bermuda Department of Tourism Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: NBA Hoop Cards Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Bethesda Client: Bob's Big Boy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Bethesda Client: Roy Rogers Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Norfolk Client: Sovran Bank Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Franklin Dallas Kundinger / North York, Ontario Client: Rubinet Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Generator Partnership / London Client: Fuji Camera Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Heinz Pet Products / Skippy Premium Dog Food Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Northern California Honda Dealers Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Livingston & Company / Seattle Client: Seattle Mariners Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren: Lintas / Toronto Client: Ciba-Geigy/Octrivin Nasal Spray Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Scali McCabe Sloves / New York Client: Volvo Category: Consumer Television / Consumer Television :30/:25 Single
Agency: W. B. Doner & Company / Southfield Client: Leon's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :24 and Under: Campaign

91674T

1991 Advertising Finalist

Kirshenbaum & Bond / New York

New York Post

Consumer Television / Consumer Television :24 and Under: Campaign

91675T

1991 Advertising Finalist

Admen Against Big Logos / El Segundo

Atlantic Exterminators

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91225A

1991 Advertising Finalist

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91226A

1991 Advertising Finalist

Chiat/Day/Mojo / Toronto

Outward Bound

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91227A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Icebox

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91228A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91229A

1991 Advertising Finalist

Grace & Rothschild / New York

Range Rover of North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91230A

1991 Advertising Finalist

Jack Smith Agency / Roanoke

Texas Tavern

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91231A

1991 Advertising Finalist

Rubin Postaer & Associates / Los Angeles

Video Valet

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91232A

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Claiborne for Men

Consumer Television / Consumer Television :30/:25 Single

91619T

1991 Advertising Finalist

Ammirati & Puris / New York

Cadbury/Schweppes

Consumer Television / Consumer Television :30/:25 Single

91620T

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Television / Consumer Television :30/:25 Single

91621T

1991 Advertising Finalist

Baker Lovick/BBDO / Toronto

Black & Decker Canada

Consumer Television / Consumer Television :30/:25 Single

91622T

1991 Advertising Finalist

The Ball Partnership / Singapore

The Pan Pacific Hotel / Singapore

Consumer Television / Consumer Television :30/:25 Single

91623T

1991 Advertising Finalist

BBDO / London

KISS FM

Consumer Television / Consumer Television :30/:25 Single

91624T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91625T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91626T

1991 Advertising Finalist

Bergelt Litchfield Raboy & Tsao / New York

Metropolitan Transit Authority

Consumer Television / Consumer Television :30/:25 Single

91627T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91628T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91629T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91630T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91631T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

91632T

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

New York Restaurant Group/Smith & Wollensky

Consumer Television / Consumer Television :30/:25 Single

91633T

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Normark

Consumer Television / Consumer Television :30/:25 Single

91634T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Television / Consumer Television :30/:25 Single

91635T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Taylor Made Golf Company

Consumer Television / Consumer Television :30/:25 Single

91636T

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

YMCA of Minneapolis

Consumer Television / Consumer Television :30/:25 Single

91637T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :30/:25 Single

91638T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :30/:25 Single

91639T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91640T

1991 Advertising Finalist

DDB Needham Worldwide / New York

Mobil International

Consumer Television / Consumer Television :30/:25 Single

91641T

1991 Advertising Finalist

DDB Needham Worldwide / New York

Bermuda Department of Tourism

Consumer Television / Consumer Television :30/:25 Single

91642T

1991 Advertising Finalist

Deutsch / New York

NBA Hoop Cards

Consumer Television / Consumer Television :30/:25 Single

91643T

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bob's Big Boy

Consumer Television / Consumer Television :30/:25 Single

91644T

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Roy Rogers

Consumer Television / Consumer Television :30/:25 Single

91645T

1991 Advertising Finalist

Earle Palmer Brown / Norfolk

Sovran Bank

Consumer Television / Consumer Television :30/:25 Single

91646T

1991 Advertising Finalist

Franklin Dallas Kundinger / North York, Ontario

Rubinet

Consumer Television / Consumer Television :30/:25 Single

91647T

1991 Advertising Finalist

Generator Partnership / London

Fuji Camera

Consumer Television / Consumer Television :30/:25 Single

91648T

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Heinz Pet Products / Skippy Premium Dog Food

Consumer Television / Consumer Television :30/:25 Single

91649T

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Northern California Honda Dealers

Consumer Television / Consumer Television :30/:25 Single

91650T

1991 Advertising Finalist

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91651T

1991 Advertising Finalist

Livingston & Company / Seattle

Seattle Mariners

Consumer Television / Consumer Television :30/:25 Single

91652T

1991 Advertising Finalist

MacLaren: Lintas / Toronto

Ciba-Geigy/Octrivin Nasal Spray

Consumer Television / Consumer Television :30/:25 Single

91653T

1991 Advertising Finalist

Scali McCabe Sloves / New York

Volvo

Consumer Television / Consumer Television :30/:25 Single

91654T

1991 Advertising Finalist

W. B. Doner & Company / Southfield

Leon's

Consumer Television / Consumer Television :30/:25 Single

91655T

1991 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

91656T

1991 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

91657T

1991 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

91658T

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