The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: ASPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lachlan McPherson / Melbourne Client: RSPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB Needham / London Client: Health Education Authority Category: Public Service/Political / Public Service/Political Television: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Massachusetts College of Art / Boston, University of Minnesota / Minneapolis Category: College Competition
Agency: East Texas State University / Commerce Category: College Competition
Agency: Georgia State University / Atlanta Category: College Competition
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Jelly Helm Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Direct Mail: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Ads Infinitum / Minneapolis Client: Li'l Red Grocery Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: DoJo Advertising / Brookline Client: Gold's Gym Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: People for the Ethical Treatment of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / London Client: Royal National Institute for the Deaf Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Providence Client: The United Way of Southeastern New England Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Meldrum & Fewsmith / Cleveland Client: Clean-Land, Ohio Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Leagas Delaney / London Client: Sanyo Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Hal Riney & Partners / Chicago Client: John Nuveen & Company Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

ASPCA

Public Service/Political / Public Service/Political Television: Single

91095A

1991 Advertising Silver Pencil

Lachlan McPherson / Melbourne

RSPCA

Public Service/Political / Public Service/Political Television: Single

91096A

1991 Advertising Bronze Pencil

BMP DDB Needham / London

Health Education Authority

Public Service/Political / Public Service/Political Television: Single

91097A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Gold Pencil

Massachusetts College of Art / Boston, University of Minnesota / Minneapolis

N/A

College Competition

91100A

1991 Advertising Silver Pencil

East Texas State University / Commerce

N/A

College Competition

91101A

1991 Advertising Bronze Pencil

Georgia State University / Atlanta

N/A

College Competition

91102A

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91056A

1991 Advertising Silver Pencil

Jelly Helm

Collateral / Collateral Direct Mail: Single

91057A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91058A

1991 Advertising Silver Pencil

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral Direct Mail: Single

91059A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Direct Mail: Single

91060A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Gold Pencil

Ads Infinitum / Minneapolis

Li'l Red Grocery

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91011A

1991 Advertising Silver Pencil

DoJo Advertising / Brookline

Gold's Gym

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91012A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91013A

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

People for the Ethical Treatment of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91064A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Royal National Institute for the Deaf

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91065A

1991 Advertising Silver Pencil

Pagano Schenck & Kay / Providence

The United Way of Southeastern New England

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91066A

1991 Advertising Bronze Pencil

Meldrum & Fewsmith / Cleveland

Clean-Land, Ohio

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91067A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91016A

1991 Advertising Silver Pencil

Leagas Delaney / London

Sanyo

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91017A

1991 Advertising Bronze Pencil

Hal Riney & Partners / Chicago

John Nuveen & Company

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91018A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

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